Ad Man Terry O'Reilly on Marketing Toronto, Illegal Advertising and Russell "Cashman" Oliver
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City
November 20, 2009
I don't watch a lot of Citytv programming but when I do I inevitably get nailed with a Cashman commercial. You know, the one with the dancing girls, club beats and aging Russell "Cashman" Oliver wanting to trade cash for my used gold and jewellery. His ads have been running for years and actually have garnered him a fair amount of publicity including an interview on CBC last year when DC Comics sued him for one that had a Superman theme.
His ads keep appearing which means they must be successful enough for him to keep paying his bills. When Terry O'Reilly, famed ad man on CBC Radio's the Age of Persuasion spoke at Marketing Week in Toronto last week I fugured he'd be the perfect person to ask about them. Keep reading for our Q&A in which we discuss these ads plus other salient Toronto advertising related topics like marketing the city, ad creep and the influx of illegal advertising.
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