Toronto clothing brand pays homage to Scarborough
Now you can rep your love for Toronto's favourite borough with hoodies, caps, and longsleeves by local brand Life and Wisdom.
Run by a collective self-dubbed the L.A.W. Gang, the brand's designs include plays on popular cultural iconography and prints teeming with Hennessey references and odes to street culture.
It's all in the name of Scarborough — because you're not really from there if you don't make a brand about it.
The company describes its origins as tied to "their strong hip hop roots ands growing involvement within the hipster community." Though they've been around since 2008, they've recently gotten more attention thanks to their newest design, released in November.
Re-purposing the Marlboro cigarette brand iconography, Law and Wisdom's basic Scarboro' longsleeves are one of their most recognizable prints.
A t-shirt that says 'Hood Basics' – an obvious play on the Canadian grocery store Food Basics – is another hit.
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