life wisdom clothing

Toronto clothing brand pays homage to Scarborough

Now you can rep your love for Toronto's favourite borough with hoodies, caps, and longsleeves by local brand Life and Wisdom

Run by a collective self-dubbed the L.A.W. Gang, the brand's designs include plays on popular cultural iconography and prints teeming with Hennessey references and odes to street culture.

It's all in the name of Scarborough — because you're not really from there if you don't make a brand about it. 

The company describes its origins as tied to "their strong hip hop roots ands growing involvement within the hipster community." Though they've been around since 2008, they've recently gotten more attention thanks to their newest design, released in November.

Re-purposing the Marlboro cigarette brand iconography, Law and Wisdom's basic Scarboro' longsleeves are one of their most recognizable prints.

A t-shirt that says 'Hood Basics' – an obvious play on the Canadian grocery store Food Basics – is another hit. 

Previously available at Brimz, you can now pick up their L.A.W. baseball caps at their online shop, along with flannels and hoodies to wear whenever you're at STC

Lead photo by

Life and Wisdom


Join the conversation Load comments

Latest in Fashion & Style

Toronto retail worker shares tips on how to be a good customer doing curbside pickup

Edgy American eyewear brand permanently closing its only Toronto store

How these two friends from Toronto built a multi-million dollar swimwear brand

Rep your neighbourhood with Toronto-made custom hoodies popular with hip hop artists

Toronto candle maker says Scarborough candles don't actually smell like beef patties

Canada is finally getting a Bath & Body Works online store

Toronto reports significant COVID-19 outbreak at cult beauty brand DECIEM

Toronto is getting the first Canadian location of hyped sneaker brand Golden Goose