Coco Rocha Yorkdale

This Week in Fashion: Coco Rocha is the face of Yorkdale's expansion, WORN gets a revamp, Notion Style, Moon Apparel and Denim Clear-out Sale

This Week in Fashion rounds up the week's style news, store openings and closings, pop-up shops, sales and upcoming fashion and design events in Toronto. Find it here every Wednesday morning.

NEWS

Fashion's Night Out - last week's city-wide shopping party, branded under New York's event under the same name - may have been hyped up just a smidge. Though a slew of retailers participated, including the select few going above-and-beyond expectations (I'm looking at you, The Bazaar by RAC, and your convenient all-in-one shopping extravaganza complete with fancy cocktails), the event as a whole may have been overshadowed by the first night of TIFF. Still, it was well worth the four hour shopping spree, and next year's event can only get better.

With Yorkdale's much-anticipated 145,000 square-foot expansion in the works, none other than Coco Rocha has been signed to be the face of the November launch. The super model's Canadian roots and international attention made her the perfect candidate to welcome the shopping centre's new labels - including Ted Baker, Kate Spade New York, Ann Taylor, LOFT, Diesel, and Anthropologie - through an aggressive, multi-platform campaign. Her role is expected to have "a halo effect on [Yorkdale's] diverse range of fashion and lifestyle retailers," according to General Manager Anthony Casalanguida.

Fashion magazine - rather, anti-fashion magazine - WORN Journal recently decided to revamp their upcoming issues based on a survey that told them 97% of readers keep all their issues forever. With eternally relevant content and a generally appealing aesthetic, the quarterly is more than your regular, disposable, and trendy fashion magazine. A video campaign posted on Indiegogo made it possible for anyone to make a donation towards the redesign's costs of $5000 - a goal WORN reached almost a month before the campaign ended. Issue 15 is promised to be thicker and perfect-bound - made to love and to last. Find the campaign and various subscription deals here.

EVENTS/PARTIES

Brand new fashion boutique Notion Style (3333 Yonge St) is set to open its doors this Saturday (September 15) in North York. Bisa Bennett - the owner, photographer, painter, and designer extraordinaire - is throwing an opening launch with her daughter Tijana from 3 pm until 8 pm. Check it out for the store's self-labelled women's day-to-night clothing with a French-Italian flare, no doubt complimented by a suite of Canadian brands, and the classic cocktails and hors d'oeuvres. Find out more here.

Clothing swaps seem to be the quickest, easiest, and most enjoyable way to get rid of that huge pile of unwanted (but good condition!) clothing. In the past few months, these events were all the rage, so why not continue the summer fun with a September clothing swap party hosted by Swap Don't Shop? Bring at least 5 clean garments or accessories to Beaver Hall Gallery (29 McCaul St), drop $8 for admission, and leave with a sweet new haul. Find out more here.

Pinky's Nails (688 Richmond St W) is all set for their official launch party tomorrow (September 13). Expect an evening not short of complimentary beverages, prizes to win, and - as expected - fun and/or intricate nail art from 5:30 pm until 10 pm. RSVP to pinkysnailart@gmail.com.

Moon Apparel, the simply designed womenswear brand best at making office attire a little sassier, is promoting the launch of their online shop fairly loudly, if I do say so myself. Ads on bus shelters around the city invite everyone to the pop-up running this weekend (September 14 - 16) at 171 East Liberty St, Suide 360, from 11 am until 6 pm - of course to celebrate the official opening to online shopping on Saturday. Plus, like them on Facebook to get 20% off your pop-up purchase.

Rescue Vintage, the recently opened womenswear boutique on Ossington, is ringing in the dropping temperatures with a grand opening exhibition highlighting the fall collections. After a visit over the summer and a peek during Fashion's Night Out, I can personally say Rescue's got a well curated collection of both designer vintage and contemporary. Don't miss out on the fall preview, running this weekend (September 15 - 16) on the second floor of 109OZ (109 Ossington Ave). Find more information here.

SALES

Still going strong is the denim clear-out sale over at Five Pop-Up Shops (1695 Bayview Ave). Running since last Friday and continuing until this upcoming Sunday (September 16), there's no doubt they've got a ton of jeans waiting to be picked up at a super low price of $69. Brands like Seven For All Mankind, G Star, Diesel, True Religion, and Fidelity are amongst the jean labels in question; plus, score some of their newest pieces by Ella Moss, Cheap Monday, and more. Find more information here.


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