In the midst of all the foreign invasion taking place when it comes to inexpensive trendy fashion, Joe Mimran has decided to throw his gauntlet into the game by launching Joe Fresh Style.

Joe Mimram, the mind behind such clean contemporary looks such as Alfred Sung, Club Monaco and Caban has done it again. Having partnered up previously with the President's Choice Home Collection, it made sense that when Superstore wanted to launch a lifestyle brand that they looked no further than Joe Mimram. Crisp separates, pants and jackets make up part of his newest Joe Fresh Style spring collection.

With the most expensive thing being a miltary style peacoat at $39, everyone can afford to look preppy cool. Don't worry, fashions are not restricted to just the women, there is a men's collection as well.

Joe can be found at the nearest Superstore, Dufferin Street at Steeles Avenue. (416) 665-3209