freshii virtual cashier

People are revolting against Freshii after learning they're paying $3.75 per hour

Freshii has a new employee on board named Percy. Except this particular worker appears on a screen and only makes $3.75 an hour…from Nicaragua.

The popular food chain has a virtual video-calling device attached to its cash registers in a few locations across Toronto, lighting up when customers approach the counter to place an order.

On the other side of the screen sits someone like Percy, a person based in Central American who makes a fraction of what the average Ontario minimum wage employee makes.

Freshii has adopted this new virtual technology in hopes of "assisting [its] partners in managing costs and protecting profitability" and has spoken of other upcoming "labour optimization programs in development" in a recent corporate filing.

A recent article in the Toronto Star suggests that Freshii's virtual cashier system has been in operation since at least November.

The revelation has caused shock waves on social media and raised concerns about what this may mean for the future of work.

Many are now demanding the company pay workers a living wage and for the Ontario government to take action.

Others have expressed their disgust with the virtual cashier, vowing to boycott Freshii until its new "labour optimization program" is terminated.

One of the underlying reasons for Freshii's adoption of a virtual cashier based in Nicaragua may have been the restrictions and economic environment from the past two years.

Government restrictions on restaurants forced many to turn to technology in order to comply with lockdown rules and find cost efficiencies as sales declined.

In fact, a report published by the International Monetary Fund predicts an overall increase in outsourcing and automation, gradually increasing global inequality in the years to come.

For now, Freshii is in the spotlight. Many people have already spoken out, revolting against the healthy food chain’s business tactics and vowing to ditch their salads until virtual cashiers are gone for good.

Lead photo by

Freshii


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Eat & Drink

You can get free ice cream today in Toronto on National Ice Cream Day

Toronto is suddenly seeing an influx of taco restaurants

5 under-the-radar soft serve ice cream in Toronto you need to try

There's a 3-day Filipino food and culture festival in Toronto this week

American sub chain Jersey Mike's opening first downtown Toronto location

5 restaurants for vegan brunch in Toronto you need to try at least once

Shake Shack in Toronto already getting slammed with one-star reviews

There's a pay-what-you-can farmers' market in Toronto this summer