On Saturday night, members of the non-violent animal rights group Direct Action Everywhere (DxE) staged a protest at the Keg Mansion for their #DogMeatPlease campaign. As diners munched on steak, the small group walked through the restaurant holding signs that read, "It's not food. It's violence," while one member shouted about the inhumane treatment of animals.

In a Facebook post, DxE explained why they protest in this manner. "First, our goal isn't so much to disrupt the people who are in an establishment, or even to disrupt the establishment itself (although obviously we are disrupting both).

Our goal is bigger. Our goal is to disrupt the society and the social norms that make the exploitation of animals acceptable. By taking videos of our actions and sharing them on social media, we reach and provoke discussion with the broader public - who we are really trying to disrupt."

A video submitted to Reddit by ilovedillpickles and posted to YouTube by Vegan Gains captures the whole scene, which might be painful to watch if you're not so good in socially awkward situations.

What do you think? Is this an effective way to spread the group's message?