This startup could change Toronto's live concert scene
The recently re-branded Concert Window is an online music venue platform that broadcasts live concerts directly from the web into your home (think: lying on your couch with a bottle of wine), either via smartphone, tablet, or anything that connects to the internet.
The website aims to change the landscape of concert viewing by bringing musicians and fans together online. It's already been called a Netflix for music fans, and now its redesign has it reaching out to Canadian audiences.
Concert Window entered into the Canadian market this fall starting in Toronto. From November 22-30th, the service featured an exclusive look into our city's music scene with a series called Toronto Teardown. Indie musicians Sheldon Holder, HARKthegirl, the Young Novelists were among the dozen or so invited to participate.
Each broadcast features a live concert from a non-club setting: The Young Novelists elected to perform from their living room in Scarborough. Toronto Teardown concert viewers logged on from computers and mobile, some from outside of the GTA (and one person on the TTC). Users were able to live chat with each other and artists - some with a "no pants" motif. Imagine at will.
For musicians, Concert Window is a dream come true - a no-fee (!) platform to reach new and non-local audiences, increase revenue (CW pays out 70% to the artist), avoid things like touring costs (and taxi costs, naturally), and venue... difficulties. Then, imagine all the times someone has said it's too far to travel from Warden Station to Parkdale on a cold winter's night. The pain of a fan missing your gig can be eased by knowing they were there (possibly in their underwear).
For fans, aside from the ease on fomo and guilt, the new platform means catching your favourite Toronto bands (not to mention North American artists slow in touring the vast expanses of Canada) in the comfort of your home. The service is available every night at a free or very low PPV rate of $1-10 for most shows. Viewers can also tip for great performances and follow artists they like.
With its artist-friendly mandate and simple design, Concert Window could be a serious game changer in the indie concert scene. While nothing can replace the energy of a live show, as Dan Gurney, Concert Window co-founder/musician, puts it: "there's nothing better than kicking back on your couch after a long day of work and enjoying some live music." Amen - where's the wine?
Full Concert Window information, including how to set up a show and viewing schedules, is available on their website.
Have you used Concert Window? Will you? Let us know in the comments.
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