Condo brands Toronto neighbourhood Lower East Side

Toronto may be the best city in the world in which to live, but we still have that hilarious New York City aspiration thing going on, as exemplified most commonly by the city's most cultureless bacteria, the condo co's.

Case in point, East 55's branding: they hail "Toronto's Lower East Side" as "the "newest and next" most exciting neighbourhood" on their website. Where is Toronto's Lower East Side? Yup, you have no idea, because it's a stretch pulled taut to sell of boxes in the sky. East Fifty Five will be located in "the area bound by Jarvis, Queen St E, the Gardiner Expressway and the Don River."

Are you a Corktown or King East resident worried about your eminent, corporately generated re-zoning? Does Toronto need more NYC-inspired locales for the constant influx of urban aspirants? Let us know in the comments.