Toronto designer sunglasses brand is building a time machine one frame at a time

Newsflash: Not all sunglasses are created equally! And this is especially true for designer frames.

Price isn't always an indicator of quality, either, with many luxury frames designed with materials that aren't made to withstand the test of time. 

WAID Eyewear does things a little differently. The Toronto-founded sunglasses brand is setting a new standard for designer frames, with a lineup of stylish sunnies inspired by the past and built to last.

What makes up WAID Eyewear

It all starts with the material. WAID Eyewear sources Italian plant-based cellulose acetate from Mazzucchelli, a sixth-generation family-run operation with over 25,000 colour patterns commonly used in heritage houses.

It also uses the same OBE-designed hinges, along with CR-39 lenses boasting UV400 protection. 

Each pair of sunglasses is named after a hit song from the 60s, 70s, or 80s. Will you rock the groovy "Good Vibrations 2.0"? Or how about the John Lennon-esque "Imagine"? From classic silhouettes like "Fast Car" and "Danger Zone 2.0" to bolder choices like "Don't You Want Me" and "Call Me", there's a frame for every fashion. Fun, right?

Toronto at its core

Engraved on each frame is  43☐79-416, Toronto's longitude, latitude, and area code. Plus, frames start at $189 CAD — not too shabby when you consider that similarly-constructed designer sunglasses can be $500+.

Like what you hear? It's about to get even better, because WAID Eyewear is giving blogTO readers 20 per cent off site-wide, and that's on top of everyday free shipping across Canada and the US. Just use the promo code BLOGTO at checkout to enjoy your discount.

See why the Canadian-founded, HBX-stocked, Hypbeast-featured brand is worth the hype. Shop WAID Eyewear today and experience the difference of well-made sunglasses.