Yet another Toronto burger joint is being criticized for AI slop
A Toronto burger joint is facing criticism for using 'AI slop' to advertise its latest location, with commenters noting that the business owners could have simply stepped outside and captured authentic video of the exact same thing.
Fresh Burger is about to debut its 10th location in the Greater Toronto Area, with the chain's 1132 Queen St. W. outpost just days away from opening.
The way the chain announced the imminent opening, though, has generated pushback among commenters, who called out the brand's use of AI to do something that could have been accomplished with an iPhone and 15 seconds of employee time.
"Legitimately, how hard could've been just to record outside the location? Absolutely zero reason to ask an AI to generate this," said one commenter.
Another chimed in saying, "Enough with the AI marketing! U could've easily done this with ur iPhone and a couple of friends like???? Genuinely wtf."
One person even volunteered to film clips for Fresh Burger "for free if they promise to never use AI again."
The obviously AI-generated content also shows off a TTC streetcar model that any local can tell you doesn't exist in reality, with one commenter joking, "GUYS A NEW STREETCAR JUST DROPPED WTF."
"Wtf did they do to the TTC Bombardier Flexity?" asked one commenter, adding, "They don’t look like that?"
The controversy may be earning the brand some publicity, but the questionable use of AI isn't exactly reflecting well on the chain's offerings, with one user asking, "Are the burgers A.I. too? Is this a joke or real?"
Fresh Burger declined blogTO's request to comment immediately on the backlash.
The use of AI in local burger joint marketing has already generated plenty of attention for another local chain, The Fancy Induced Burger, which heavily leans into its AI-generated design and even has an AI mascot.
AI slop has even wormed its way into one of Toronto's time-honoured traditions, with AI-generated food vendor posters recently sparking controversy at the 2026 Canadian National Exhibition.
