Naive childhood passions for Adbusters Magazine long behind us, Toronto more than any other city in Canada has adjusted to a sponsored life, from our concerts and street festivals to our cabs and, even, dogs.

So what modern commuter (scrawling a black circle over the logos on your school textbooks, you never thought you'd commute) wouldn't want to make up to (capitalism's wonder wonderful up to) $150 per month by branding the back window of the moving prison that shuttles you to and from work each day?

Commuting Pays is a new Toronto company that wants to slide a bit of cash into your back pocket in exchange for selling out the last bastion of North American freedom, your wheels. All you have to do is sign up and wait for a match - modern day romance - after which Commuting Pays will install (for free!) an ad on the back window of your vehicle.

According to their website, an unnamed percentage of the money Commuting Pays goes to some charity, somewhere. So everyone really does win. Except for the brand if you drive like reckless hellspawn on the freeway.

Does everyone win in this brave new world? Let us know in the comments.

Photo by red_dotdesign in the blogTO Flickr pool