Pepsi Wants You to Plug in on the TTC

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Didn't notice any of these on today's ride, but according to Make Magazine's blog, Pepsi has let audio postering loose on Toronto's subway cars.

The idea is that you reach over the unsuspecting person who's sitting under the poster, plug your headphones in, and in return hear some kind of music that Pepsi thinks is cool. Yep, I'm thirsty for cola now. Mmhmm.

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