For those who read the Toronto Star's print version would've been greeted with a picture of a multi-flavoured ice-cream cone with a Toronto decal printed on the cone itself. This picture is the winner of a contest held by Astral Media and OCAD to design an image themed "My Toronto Is ... " ... and to three art students ... Their Toronto is METROPOLITAN FLAVOUR.
Can I just say that last year's ridiculous tourism campaign of Toronto Unlimited is a throw back to the dark ages filled with stuffy bureaucracy and spoon fed messages in comparison. How fantastically simple and yet speaks volumes about our city. - It may also suggest something a tad more coy ... though I think I'm reading too much into it. It's definitely something the city can be proud of.
You know what I suggest? Printing posters for consumer consumption ... I'd buy one.
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