Primrose Bagel bakes hand rolled, malt boiled Toronto-style bagels fresh on site.
They're sold by the dozen along with various bodega accoutrements, and also used to make bagel sandwiches.
The charming corner space really has the feel of an old school deli with checkerboard floors and chalkboard menus. There's no seating, but wooden ledges provide a sturdy place to nosh.
Bagels ($1.50 each or $15 for a dozen) in daily rotating varieties such as sesame, poppy seed, honey oat, rock salt and marble rye are composed of flour, salt, sugar, yeast, olive oil, water, a starter and malt syrup.
These are a hybrid between honey boiled and malt boiled bagels, though the malt just goes into the bagel dough here.
They're boiled first, then baked, and are intended to combine the elements of all great bagels throughout time.
In experimenting to try and make the perfect bagel, Primrose has attempted to bring together the sweetness of a Montreal bagel, the iconic feel of New York bagels and even the crumb of San Francisco sourdoughs.
The result is golden brown, tangy and very spongy on the inside with a very crispy lacquered surface.
Build your own bagel with a variety of cream cheeses ($3 for plain to $5 for wasabi-tobiko), fish like beet-citrus lox ($10), and free add-ons including tomato, capers, onion and cucumber.
The price tag on the lox is steep but it's luxurious, fatty and bright, the cream cheese is airy, and an everything bagel has a wonderfully heavy coating of bold, crunchy seasoning.
Go with egg salad ($6) if you're not looking to blow your bagel budget. It's a more middle-of-the-road option that still feels very indulgent and creamy. Add on some onions to balance the egg with some acidity. The cheapest spreads are whipped butter ($2.50), peanut butter and jam ($3.50).
The Morty ($11) is a specialty bagel sandwich with mortadella, shredded lettuce, sub sauce and a delightful red pepper relish. A honey oat bagel adds a little crunch into the mix.
You'll also be able to find classic bagel sandwiches like tuna melts ($9), pizza bagels ($7) and egg and cheese bagels ($6.50).
Fish to take home by the half pound includes smoked trout ($20), Creole smoked trout ($21), smoked sable ($35), and Primrose's signature beet-citrus gravlax ($12.50 for a quarter pound).
You can also take home small tubs of all types of cream cheese. In addition to plain and wasabi-tobiko, there's also chive, veg ($4) and vegan ($3.50).
The shelves are also stocked with many more items like conservas, peanut butter, books and merch. Try to get here before noon, because they sell out quick.