Several celebrities were in attendance for a private Justin Bieber concert at History in Toronto on Thursday night, capping off a star-studded launch of the hotly-anticipated 2024 NHL All-Star Weekend.

The private concert was hosted for the Ontario-born megastar's clothing brand, drew house, by corporate sponsor Rogers just hours after the NHL All-Star Draft at Scotiabank Arena in Toronto.

Bieber took the stage at History just after 11 p.m., performing a brief set lasting 20-30 minutes.

@blogto The Biebs himself?!?😮😮😮 #justinbieber #toronto #allstarweekend #nhl #drewhouse #nhlallstarweekend #torontomusic #torontonightlife ♬ original sound - blogTO

Bieber, one of four celebrity team captains for the 2024 NHL All-Star Game in Toronto this weekend, performed for a crowd that included hockey royalty, including his personal friend and Toronto Maple Leafs star Auston Matthews.

Also in attendance were Leafs forward Mitch Marner, defenceman Morgan Rielly, other NHL players including Connor McDavid and Rasmus Dahlin, WWE star Edge, and a handful of other local celebrities.

@blogto Fans indeed “held on” to their seats…metaphorically speaking, floor was standing room only #toronto #allstarweekend #justinbieber #drewhouse #torontomusic #nhl #nhlallstarweekend #nhlallstar2024 #torontonightlife ♬ original sound - blogTO

Grammy-award nominated DJ and producer Murda Beatz was another big name in attendance Thursday night. The hometown artist took the time to shout out the amazing nightlife and music scene in Toronto during a quick interview with blogTO.

@blogto Toronto producer and dj Murda Beatz is all for Toronto nightlife and fans @Murda Beatz at the Drew House Thursday Night in Toronto party fot NHL All-Star Weekend #toronto #allstarweekend #nhl #nhlallstarweekend #murdabeatz #niceforwhat #drake #torontomusic #nhlallstar2024 ♬ original sound - blogTO

Fans mixed and mingled with celebrities in the crowd, and Tim Hortons — another brand known for Bieber/drew house collabs — even served a special cocktail for the event called a Tim-Tini.