The Folk is a collection of five radically different personalities blended together seamlessly in a unit of rock n' roll straightforwardness. Fraternal twins Emma and Sara, upon departure from their high school all-girl rock troupe in Guelph, linked up with with fellow youngster musician, Liam and relocated to Toronto, where humble basement jams and record listening parties began four years ago. The band line up was completed in the first year, with the addition of guitarist Mark, and Craigslist connected drummer Patrick.
According to the listing, which also touts the liquor license and zoning, there is "redevelopment potential" for the building and its famous neon sign. "Many great options for a landmark site," it reads. "Great for student housing, a fitness club, boutique hotel, etc." There's certainly enough space - more than 1,400 square metres over four floors.
Although SXSW started off as a festival focusing on emerging talent, it's turned into a shark pit of the music industry dominated by some of the world's biggest brands. With brands come massive investments and endorsement - and that money inevitably brings in top tier artists. While you're eating tacos watching a local strum his banjo on 6th street, you could very well be around the corner from Jay-Z or Prince playing an unannounced show at a low cap venue. It might not be as easy to stick out, but nevertheless this year SXSW has selected a bunch of talented Toronto artists to play official showcases.
Here are 10 that should be on your radar.
Locke and Avis each have individual tastes in music, and tend to bounce back and fourth between the electronic and indie rock spectrums. Yet they agree on bands more often then not, and plan to fuse together complementary show lineups. Aside from the bloggers' harmonious sonic preferences, they also have their own respective fields of industry expertise, contacts, and resources to pool to cover more ground both talent and venue-wise, so they're a good match for each other - and for Toronto.
Boasting enough artists to send one into a weeklong YouTube vortex, we've picked ten unmissable acts (five Canadian and five international) that you'll want to catch over the course of the festival.