Get to know a Toronto startup: Hurrier

A new startup here in Toronto wants to make your life a little easier by offering a delivery service which will pickup and even purchase any item anywhere in the city and bring them right to your door.

Hurrier is a one-hour online delivery service which uses eco-friendly bike couriers to grab items anywhere in the downtown core - anywhere from Pape to Jane and Eglinton to Lake Ontario. Using Hurrier is pretty simple. You hop online, list the items you want purchased or picked up, give Hurrier your pickup and drop-off details and you are good to go.

Right now Hurrier is only open weekdays from 10-4PM which is great for things like lunches. They will soon be opening up their hours to weekends which they know will help them get even more traction.

I had a chance to sit down and talk with founder Adam Hasham on how his company is set to change inner city delivery.

What was the inspiration behind Hurrier?

Local shops have some of the best the city has to offer but yet a lot of people either don't know about some of these hidden gems or aren't nearby so they end up buying more out of convenience. I wanted to create a company that would remove this obstacle by connecting people with the best their city has to offer them.

Who is the target audience for Hurrier?

We target three main groups. The first is the busy mom at home with her kids that may need something for dinner or have an urgent need for diapers but can't leave the house. The second are professionals whose busy lives at work make it challenging for them to pick things up. The third group is the everyday urban dweller who may find themselves at the park and want the picnic brought to them or are hosting a BBQ and forgot to get the burgers.

What are the most common orders you have seen so far?

We launched just over two weeks ago and are finding that most of the people are using Hurrier for food or flower deliveries. Burger's Priest, Banh Mi Boys and St. Lawrence market's Di Liso's Fine Meats are pretty popular right now.

There are many delivery services in Toronto, what sets yours apart?

Ease of use is the biggest differentiator. The fact that the entire process is online and can be completed within minutes makes it fast, simple and reliable. Plus, Hurrier couriers anything to your destination and can even facilitate the purchase on your behalf.

Other companies like dot-com bust have tried this model and failed based on a flawed business model. What makes Hurrier different?

We charge for delivery based on dynamic pricing which takes in account time and distance to make sure that we are charging a fair price. In addition there is a 5% surcharge to every order.

How important are the partnerships you are forming with merchants?

Very. Merchant partnerships allow us to integrate with them to make it easy and quicker for pickups. Our featured partners are those that we can call ahead and make sure that the order is ready to grab when we get there.

We have some great partnership started with Di Liso's in St. Lawrence market and the Shoppers Drug Mart at King and Yonge and are in talks with others around the city like Banh Mi Boys.

What's on the Roadmap for Hurrier?

We definitely plan to launch an Android and iPhone app once we have gained more traction with the website. But in the meantime we are focused on expanding our team, growing our fleet and working on gaining new partners to feature. We are also in talks to expand Hurrier outside of Toronto into Mississauga, Vancouver and Montreal.

Hurrier is giving all blogTO readers $5.00 off their first delivery. Use the code "BLOGTO" and shoot us a comment on what you thought of the delivery service.

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