Wind Mobile Toronto

WIND Mobile Launches Toronto Stores

Wind Mobile launched in Toronto this morning making today a momentous day for anyone, myself included, who has ever cursed their Rogers bill, lamented Bell's pricing plans, or liked Telus' cute animal commercials more than their customer service. There is now a fourth wireless carrier as WIND Mobile (see rate plans) launched today and unveiled two new stores in Toronto (a third will open later at Queen and Spadina) plus Kiosk locations in select Blockbusters.

The first retail location to launch was at 207 Queen's Quay West in Toronto. It opened at 10am this morning, and shortly after they posted a photo of their first customer (wonder if he gets free service for life?).

Wind Mobile TorontoWind Mobile Toronto

The Queen's Quay location this morning was the definition of a zoo. A long line of customers (at least, potential customers) waited patiently outside while media took photos, videos and interviewed several bystanders.

Wind Mobile TorontoWind Mobile TorontoWind Mobile TorontoWind Mobile Toronto

They also released details of their devices (including the BlackBerry Bold 9700) and services including free WIND-to-WIND calling and no monthly service charges.

WIND says their mission is to create the most unforgettably positive customer experience in Canada. Which, for a wireless company, seems like a very lofty goal (I can count on one hand the number of times I've been pleased with customer service from my wireless carrier). But they seem to be taking the right steps - they have a devoted customer service

Wind Mobile Toronto

Twitter stream

Wind Mobile Toronto

, and an extensive FAQ page (including whether you can ask Santa for a WIND phone for Christmas).
If you're like me you're probably wondering where the heck this major mobile player came from. Owned by parent company Globalive, WIND's fate in Canada seemed precarious when the CRTC blocked its launch due to too much foreign ownership. But Industry Minister Tony Clement overturned the CRTC's ruling - and even though WIND was in mobile limbo for a while, it put the time to good use. The team of 400 spent the time doing random acts of kindness all around Canada.

Wind Mobile TorontoWind Mobile TorontoWind Mobile Toronto

WIND offers prepaid and postpaid accounts, and with either option there are no contracts. That's right, I said NO CONTRACTS. Oh, and they're giving new customers a month of their voice plan fees for FREE. We have a breakdown of the pricing plans, and you can check out WIND Mobile on Twitter and at their retail locations in Toronto.

WIND has also begun their advertising campaign in order to try to woo customers to their no-hidden fees plans. Here's a couple of clips from YouTube:



I know I'll be sticking with Rogers until WIND offers the iPhone (I'm beyond the point of addicted). So how 'bout it Toronto - will you be switching to WIND?

Previously: Wind Mobile Pricing Plans


Join the conversation Load comments

Latest in Tech

Ontario government cuts funding for artificial intelligence research

The TTC is about to launch cellphone service in subway tunnels south of Bloor

No Frills just launched its own 8-bit video game

Uber and Lyft drivers in Toronto sit out worldwide strike

Justin Trudeau and Seth Rogen are coming to Toronto this month

A ranking of Ritual vs. all the other meal pick-up apps in Toronto

Satellite timelapse shows how much Toronto has changed in 35 years

Toronto startup develops chatbot for people experiencing homelessness