toronto fifa world cup

How much beer costs at FIFA World Cup matches in Toronto

With the FIFA World Cup officially underway in Toronto, fans finally have an answer to one of the tournament's most important questions.

How much is FIFA charging for beer?

As expected, grabbing a cold one at Toronto Stadium won't come cheap.

A 473 mL domestic beer, Budweiser or Bud Light, will set fans back $16.75. If you'd prefer a "premium" option such as Michelob Ultra or Modelo, expect to pay more than $18.

For supporters looking to spend less time in concession lines and more time watching the action, 740 mL king cans are also available for $24.25.

FIFA World Cup beer prices inside Toronto Stadium (Marley Dickinson/Offside)

If beer isn't your drink of choice, be prepared to pay even more. Wine and specialty cocktails are priced at more than $25 each.

If fans are wanting a non-alcoholic option, concessions will sell water, soft drinks and Powerade, between $7 and $10.

While those prices may be steep compared to catching the game at a local pub with some friends, they're only slightly higher than what fans would pay at other Toronto sporting events.

Alcohol sales have returned to FIFA World Cup stadiums after being absent four years ago in Qatar, where restrictions were implemented in accordance with local laws and customs.

Of course, for many fans, the price of a beer may be the least expensive part of attending the tournament.

Tickets for Canada's opening match against Bosnia and Herzegovina were selling for well over $1,000, with some resale prices climbing above $2,000 in the hours leading up to kickoff.

Canada kicks off their tournament in Toronto again Bosnia and Herzegovina, before heading west to play their final two group-stage games against Qatar and Switzerland in Vancouver.

Lead photo by

Marley Dickinson/Offside


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