Noah Rosen has been painting bikes for over a decade, but to describe precisely what he does in those pragmatic terms would be to ignore that he's fundamentally an artist. His company Velocolour transforms bikes into works of art, and if you're a cycling fanatic you can't help but swoon for some of his creations and restorations.

A new short documentary about his practice has been put together by Stray Matter, and it offers some insight into the process of custom painting as well as the passion that Rosen has for bikes. Custom paint jobs likes these aren't cheap. You probably wouldn't want to bother getting your old Supercycle revamped in this manner, but that becomes more understandable with a peek into the process.

Velocolour is located near St. Clair and Weston Rd. and offers a range of custom services including frame repair. Naturally, the shop also does custom designs for those looking to create their dream bike. Check out the gallery for some doozies and watch the doc for more info about Rosen.