Ticketmaster price inflation

Ticketmaster being sued for deceptive pricing tactics

Have you ever wondered why Ticketmaster doesn't just add those mandatory "service fees" into the prices listed on its website upfront?

Canada's Competition Bureau thinks its a shady marketing tactic designed to trick consumers – one that, according to the independent law enforcement agency, shouldn't be allowed in our country.

The competition regulator announced on Thursday that it is suing Ticketmaster and its parent company, Live Nation, for "misleading consumers on the prices for sports and other entertainment tickets."

The bureau wants Ticketmaster to do away with what it feels are deceptive marketing practices like "drip pricing," in which customers are hit with additional, mandatory fees at checkout and pay more than what's been advertised.

Drip pricing can inflate the price of tickets by up to 65 per cent (though its usually closer to 20 per cent) according to the regulator. It wants Ticketmaster to stop adding on surprise fees to the cost of tickets at checkout, and pay a financial penalty for ever having engaged in the practice.

"In July, we called on ticket vendors to review their marketing practices. Today, we are filing an application with the [Competition] Tribunal to stop Ticketmaster from making deceptive claims to consumers," said John Pecman, Commissioner of Competition, in a statement on Thursday.

"Together, these actions send a strong signal to online retailers: consumers must have confidence that advertised prices are the ones they will pay."

Lead photo by

Howard Yang


Join the conversation Load comments

Latest in Music

Toronto's historic Matador Ballroom is up for sale again

Toronto's next giant party is in the basement of a mall in Chinatown

New book documents Toronto's hardcore punk scene of the 1980s

17 year old from Kensington Market might be Toronto's next big thing

Toronto's newest night market is from YouTube and is totally free

Huge parties planned for day cannabis becomes legal in Toronto

Thousands just saw Wu-Tang for free in Toronto thanks to cannabis

Win tickets to Big Rock Barn Burner