Sephora loyalty birthday program

Sephora is making changes to its loyalty program and people are not happy

Beauty retailer Sephora has made some significant changes to its uber-popular Beauty Insider loyalty program, and people are not happy.

Sephora emailed its Beauty Insider members on Monday, notifying them about the changes. Disgruntled recipients immediately took to the internet to air out their grievances.

"Starting June 1, 2023, clients will need to make a minimum merchandise purchase of $25 to redeem their Beauty Insider birthday gift at or," the email reads.

The Beauty Insider loyalty program has three tiers. It offers members seasonal discounts, extra shopping points, and, most famously, a chance to collect a special gift for their birthday.

Insider is the only free tier to join β€” VIB and Rouge require shoppers to spend $350 and $1,000 at Sephora per year to maintain membership and avail its advantages.

Sephora rewards program

Beauty Insider members have enjoyed getting a free gift on their birthday for years. The $25 minimum spend policy only applies to Sephora's e-commerce platform. While you can still get your free birthday gift in-store, it looks like customers are really not feeling this update.

"Burn Sephora down!" one member who received the email tweeted.

"Sephora already has the worst rewards program possible. Now we gotta essentially pay for the typically free bday samples they give?!" another wrote. "They're gonna have to go to hell. I'm so sorry."

Some have already started blaming beauty TikTokers for bringing more attention to the gift feature of Sephora's loyalty program.

Some customers also made duplicate Beauty Insider accounts to maximize their chances of getting gifts.

While the response has been overwhelmingly negative, some people have pointed out that they always spend money at Sephora anyway. That might be more of an in-store shopping pattern.

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