toronto fashion news

This Week in Fashion: Frugal Fashion Week, eBay launches collaboration line, Supafrik, Crywolf, and Beatniks & Beehives pop-up

This Week in Fashion rounds up the week's style news, store openings and closings, pop-up shops, sales and upcoming fashion and design events in Toronto. Find it here every Wednesday morning.

NEWS

It hasn't been too long since Target won approval in its federal review to come to Canada, and another well-known American department store is rumoured to already be attempting the same thing. Nordstrom plans to open four stores across the country - three of which will take over existing Sears locations. The first Toronto location may very well be at Sherway Gardens, but there's a chance it'll open at the Eaton Centre or Yorkdale.

After a slew of successful designer collections with cheap-and-chic retailers - like the ones between H&M and Marni, and Target and Rodarte - eBay Canada will be trying its hand at the game for the holidays. The seven well-known designers to produce pieces ranging from $50 to $100 for the collaboration are Billy Reid, Chris Benz, Fallon, Jonathan Adler, Ruffian, Steven Alan, and Tibi. The collection will be offered with free shipping anywhere in Canada.

EVENTS/PARTIES

This year's Frugal Fashion Week - a week of events created to support local designers and retailers - is celebrating the boutiques of Rosedale-Summerhill. The launch party "Made in Canada" - happening tomorrow night (July 26 from 7 pm until 10 pm) - is hosted by none other than Roots (1073 Yonge St). With catering by Fran's Restaurant and Nyood, not one but two guest gifts, and the opportunity to publicly display affection for Toronto-based companies, the $10 tickets are totally worth it.

If you're not into entrance fees, Frugal Fashion Week is bringing free and public pop-up shop LE POP! to Nyood (1096 Queen St W) on July 28. Arranged by multi-talented fashion enthusiast Dylan Dias, guests will have the chance to peep collections by emerging designers such as Emily Woudenberg, Leilanni, and Homegrown Boutique from 11 am until 4 pm. To reserve a brunch at the restaurant to complement your shopping, call Nyood at 416-466-1888.

LIVE.LOVE.SHOP. is another event on Frugal Fashion Week's roster. Sip on cherry cola cocktails while shopping at The Narwhal (101-8 Price St) on Friday night (July 27 from 7 pm until 10 pm), with brands like Charlie My Love and House of Harlow 1960 slashed at up to 60% off.

Summer party season is in full swing, and ladies are in need of stylish frocks. Poor Little Rich Girl celebrates their three-year anniversary tomorrow (July 26) between 5 and 9pm, with champagne, cupcakes, and truly can't-miss deals, with sale merchandise available at up to 70% off.

Starting tomorrow (July 26), Milk Glass Co. (1247 Dundas St W) will be home to summer pop-up sale "Prettied Up." Check out their cool collection of vintage clothing, graphic tees, hand-made accessories, and art by the likes of Bobby Mcgee, Beatniks & Beehives, Pretty Things, and Troy Printing. The opening reception is happening tomorrow night (from 7 pm until midnight) and will feature tunes by Meanwood's Viktoria Belle.

On now (July 23 - 29) is Crywolf's very first pop-up shop at Narwhal Art Projects (2988 Dundas St W). The brand - known for its fun printed tees and general graphic cute-ness - will be selling their product all week long, in addition to new endeavours like nail art and custom keychains. The launch party tomorrow (July 26) will run from 7 pm until 10 pm and will showcase Crywolf's new in-house line of locally made, eco-friendly, organic bamboo cotton shirts.

Until next Saturday (July 21 - August 4), Supafrik is holding their third ever pop up at 627 Queen St W. Featuring work by both artists and designers, the event is inspired by Africa and curated around theme "Urban Contemporary Africana." Attend the launch party on July 21 from 8 pm until midnight.

This Friday (July 27), join Nomad (819 Queen St W) from 7 pm until 10 pm to celebrate the launch of a t-shirt collection by photographer and illustrator Jeremy Kai. Photos from Jeremy's book Rivers Forgotten - all of which are taken in the underground waterways of Toronto - will also be exhibited. Find out more here.

Gypsies, fashionistas, and flower-children alike will be excited to attend the grand opening of the first ever Free People boutique in Canada. The event will run on August 2nd from 6 pm to 8pm. The first 50 people to arrive will receive a Free People iPhone case, and anybody can enter a draw to win a pair of tickets to see Gotye at the Molson Canadian Amphitheatre. Located at 79 Yorkville Ave, the freestanding location is at the heart of the district and will offer customers the chance to win a $1000 shopping spree until the end of August.

SALES

Image Gear Inc. (358 Dufferin St) is having what they call a "MASSIVE CLOTHING SALE!" on Sunday (July 29) from 11 am until 5 pm. New and vintage clothes, shoes, and accessories - including brands like Jeffrey Campbell, Cheap Monday, and American Apparel - will be offered in a range of sizes and at a massive discount!

Head to any TNT location right now to catch their End of Season Sale - everything from spring/summer lines are now marked at least 60% off. Find locations and their respective hours on their website.

Photo courtesy of Supafrik


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