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Fashion Stores

Nomad (Queen St.)

Posted by Staff / Posted on May 20, 2014

nomad torontoNomad is a veteran player in Toronto's burgeoning menswear game. The men's shop, which has been open in its current West Queen West space since 2010, has remained more elevated, refined and aspirational than the sister streetwear shops it previously flanked at Richmond and Spadina (including Goodfoot, Ransom, Stussy - and, let's not forget the always boozy speakeasy Goodnight).

Sandwiched between a pub and a music school, the store's concrete floors, brick pillars and reclaimed wood walls are juxtaposed with clean, white drywall, giving it an almost Lower East Side gallery feel. Thanks to its long, storied history and loyal clientele, Nomad doesn't resort to commonplace retail gimmicks.

nomad torontoThat's fitting, given that the passionate, knowledgeable staff seemingly view the product as such: art. It's just hung on gunmetal rolling racks, not the walls.

nomad toronto"We really make an effort to support and introduce brands and designers that are different, but will resonate with our local customer base," explains co-owner Jesar Gabino. "The one important factor that we always keep in mind is, how does [the product] translate to our guys?"

nomad torontoCarrying everything from clothing to shaving supplies, footwear to fragrances, it doesn't take much time in the store to see that Nomad has a firm grasp of who that core customer is, and offer an assortment that makes that particular aesthetic attainable.

nomad torontoIf you can't afford the pricier brands like Comme Des Garcons, Robert Geller, Engineered Garments or Damir Doma, for example, you've got more affordable - and still fantastic - ones like Carhartt Work in Progress to check out. Feeling patriotic? There's also a strong Canadian contingent with Vancouver labels Reigning Champ and Wings & Horns.

Nomad Toronto"We're big on making sure that the shopping experience is enjoyable and easy," explains Gabino. "The merchandise is laid out in an approachable and organized fashion, and our staff is always right there to help you right when you need them.

nomad torontoWe're never too pushy and we'll never try to sell you on something that looks terrible on you. Our staff is ruthless and will tell you straight up if something looks terrible on you."

nomad torontoAs usual, on the day I stopped by to peruse the Spring/Summer merchandise, a number of things caught my eye, including the Rocky Balboa-esque sleeveless sweatshirt created by Reigning Champ with sportswear giant Everlast ($100), a pair of pillowy soft cobalt chinos from Levi's Made and Crafted ($235), about five Gitman Vintage printed shirts ($210) and a very on-trend oversized bandana print scarf from Home Cloth ($198).

nomad torontoRarely, if ever, do they host events and their markdown program is conservative at best, which speaks to their competence as retailers. That said, if you see something you like, don't hesitate. Chances are good it won't be there when you change your mind.

nomad torontonomad torontonomad torontoWriting by Shayne Stephens, photos by James C Lee.

Discussion

3 Comments

honestconsumer / May 20, 2014 at 06:15 pm
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I been to this place when it was near Richmond/Spadina.

I went through the phase of lining up for hours to knowing the staff well that I didnt have to wait in line. They hoarded and hid certain releases to only give to their friends and had customers lining up for hours to get nothing. I admit I was part of the problem as I never waited in line, but it did feel bad from a consumer perspective.

Also the owner (Matt George) had to shut down his GDFT shoe store because Nike removed their tier 0 exclusive account from them. The reason; Selling/hiding exclusive releases to friends only..
jb / May 20, 2014 at 09:29 pm
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Figures...Service was alway shoddy at best at the store
One time customer / May 20, 2014 at 10:00 pm
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Don't forgot the horrible 15% restock fee they charge if you return something.

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