Fashion & Style
The death of high-end sneaker shops
There's a cold wind blowing through the world of high-end sneaker shops in the city, as one store after another has fallen by the wayside in the last year, leaving a much leaner market for anyone who makes a fetish out of footwear that doesn't come with four inch heels.
After expanding into high profile locations like Yorkville, the Goodfoot mini-chain went under this winter, leaving the following message on their website: "We've seen our market change significantly over the last few years. And, as it has changed direction, so too have we. Thus the decision to close Goodfoot and shift our focus onto new opportunities has been made."
Stolen Riches has also left its Trinity Bellwoods storefront vacant, and a website whose most recent updates are from last June, joining North Trooper, a former neighbour of Goodfoot in Yorkville, whose blogspot page last saw tending in the fall. Queen West's Cartel closed last autumn.
Justin, the manager at North Trooper's next-door neighbour Capsule, who now gets to share the Yorkville sneaker market with Niketown, said that it was a simple matter of price -- North Trooper was a reseller that didn't have a deal with big suppliers like Converse, Adidas and Nike and thus had to buy its big-ticket product overseas, making the resulting sticker shock too much for these recessionary times.
To an outsider, the high-end sneaker market can be mystifying -- a marvel of planned obsolescence and fashion churn playing out in vividly-coloured rubber and leather. It's obviously big enough to cater to a market that'll never show off its closet on MTV Cribs, but who speak just as longingly of Jordan Retros, Air Max 90s, Slit Tongue Asics Gel Lytes, Nike Prestos, Adidas Zeitfreis, the Yeezy, Talarias, Reebok Reverse Jams, Clae Russells, K-Swiss Ladners and Air Stabs. It's an obsession so hermetic in its frames of reference that I honestly haven't a clue what a single word I've just typed means.
One thing that's definitely happened to the sneaker market outside the realm of obsessives is a new austerity. Carlos is the manager at the Spadina Avenue outpost of Livestock, the Vancouver-based sneaker boutique chain, and he says that the challenge is catering to the label-conscious street types and the "random dudes" who come from the business district just to the east.
"A lot of people want to buy a shoe that they can just wear out," he tells me. "It's more of a grown-up look." No kidding -- a few years ago, I had to spend weeks sifting through neon multicolours and pneumatic soles to find a simple pair of Pumas or Adidas Campus; today almost everyone is offering a variation on these retro chestnuts, and around the corner from Livestock at Get Outside, a whole wall is devoted to the evergreen Converse Chuck Taylor in nearly every style and colour.
Out on the street, the vibe is '70s student meets Appalachia, and it's hard to miss how Goodfoot's market changed significantly; an overbuilt candy-coloured kick doesn't stand a chance these days.


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They used to make that it seem like if you weren't a local, you wouldn't get any good service.
I found a pair of $105 (CAD) shoes in-store that I really liked and would've bought them on the spot but decided to shop around first.
I got home, found the same pair (in USD) on eBay for $99, on the manufacturer's website for $65, then on a 3rd party site for $45... guess where I bought'em from?
It's unfortunate that I ended up buying the shoes from a USA company, when but when it's more than half the cost in-store, I can't really be blamed. If only more Canadian retailers did the online-only storefront.
I already have hard enough time understanding why i'm paying $50 for something that costs 30cents to make...let alone paying $100+. Has anyone every looked at the quality of 'high-end sneakers'? glue everywhere, uneven lines, pieces peeling and falling off after 2 months... ughhhh. I love them but they are garbage.
I appreciate a good looking sneaker as much as anyone, Retro Jordans or Air Max 95s with some original colour-ways always look good.. but will I drop 220 for a shoe that I can wear once every 3 weeks? The answer is no. And while there are a few who WILL drop this amount of money the truth of the matter is the average consumer WILL NOT.
Goodfoot failed to appeal to the average consumer and that is why they failed. They had a snobbish feel to them and that came back around and bit them in the butt.
If you wanna be a shoe boutique, that's cool.. but also have something in your shop that will make someone who DOESN'T want neon green and bright pink Air Max 95's for $230 or else you'll always have a 24 window shoppers and 1 real shopper.
In this economy, young adults who are becoming increasingly more financially conscious, aren't going to drop big dollars for something that they can't utilize often. We see a huge increase in $60 Vans and Chuck Taylor's because they're simple, straight forward, convenient for every occasion and look good. Same goes for simple jeans and tees.
Simplicity is in... and it's probably the most affordable and sensible fad that's occurred in a while. Instead of tapping into BOTH the Sneaker Head and average consumer market, the boutiques who went down focused on one... the one that was successful as a result of being a fad, and now they are out of business.
Bottom line: Bad business strategy and horrible niche marketing.
Depends what you're buying. Top stuff like Adidas Consortium or Asics Directional or Runovation series is very cleanly put together with great materials.
In any case, I will genuinely miss Stolen Riches and Goodfoot. These stores represented well for Toronto, they really did blaze trails with their respective house "brands" (can't count the number of times I've seen a DJ or MC on stage with a Stolen Riches cap), and they became fixtures of sorts for a lot of people. It'll be a little more boring without 'em. Thanks for the memories guys.