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Fashion Stores

Stussy

Posted by Robyn Urback / Posted on June 3, 2012

stussy store torontoStussy is a streetwear brand that's recognized all over the world. But here in Toronto, the store is easy to miss unless you know what you're looking for.

stussy fashion torontoI, of course, did not, so I walked right past the entrance on my first attempt to check out the shop. Occupying a second-floor space off of Richmond near Spadina, Stussy has little in the way of traditional street-level signage. I did notice a big sign that read, "Piss Off!" however, but simply shrugged it off as a comment of sorts on contemporary City Hall politics.

stussy fashion torontoPiss Off! is actually a slug from Stussy Canada's "Deadboy Clubhouse" exhibition, created in collaboration with Vancouver designer Raif Adelberg.

stussy fashion torontoWhen I finally discover Stussy's front entrance and make my way up the stairs, I meet the store manager who tells me collaboration is a big aspect of local Stussy brand development. "Stussy is a global brand," Matt says. "But we also have our own Canadian line."

stussy store torontoStussy got its launch in California back in 1980. The concept started with surfboards and skatewear, later evolving to adopt a more urban vibe as it touched down in more and more U.S. cities. Now Stussy has more than 15 stores across Asia, North America, and Europe with two shops in Canada — this one that opened in 2008, and another out in Vancouver.

stussy fashion toronto"It's mostly contemporary men's streetwear," Matt says, adding that women's Stussy styles are slowly gaining traction. "But that's not all it is — we have cashmere sweaters along with our t-shirts."

stussy fashion torontoBut cashmere sweaters and the like usually crop up as limited editions, created in partnership with other lines and labels such as Ransom (by Adidas), Undefeated, and Herschel. And while you can buy plenty of Stussy merchandise online, Stussy Canada items are available strictly in store.

stussy torontoMatt points out a few choice Stussy Canada designs, including a beaver head skull tee ($35) and a "From The North With Love" sweatshirt ($60). Of the limited editions, he shows off a Deadwood Clubhouse hand knit vest that's been affixed with vintage Levi's sleeves ($500). "We only made eight of these," he says. A Canadian uniform, if I've ever seen one.

stussy torontoStussy also stocks streetwear accessories including sunglasses, watches, and snapbacks ($35), alongside a small selection of women's clothing. Matt adds that they often host in-store events (previously featuring Big Sean and Bun B), which, naturally, are only for those who can find the front door.

Additional photos:

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Photos by Morris Lum

Discussion

17 Comments

mike in parkdale / June 4, 2012 at 09:23 am
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wasn't there a stussy shop in yorkville for many years? (back in the late 90's / early 00's)?
O.kk. / June 4, 2012 at 09:26 am
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This building needs to be landmarked. Its a gem to Canadian Streetwear. Matt needs to work on the visibility of these shops though. If your are not a fan then you will always miss or forget about the shop.
Lazar replying to a comment from mike in parkdale / June 4, 2012 at 09:29 am
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There was a store on Belair that was just north of Sassafrazz on the west side. They did carry a lot of Stussy stuff, but they weren't a Stussy store. Is that the place you are thinking of?

Not sure if they are still there. Haven't been for a while, most of the sizes they stocked (at that time anyway) were Med or smaller. Nothing to fit the long-arm set.
paul / June 4, 2012 at 09:41 am
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a store that advertises 'sportsmanship is buillshit' but still equips itself with anti-theft devices - teenage angst at its finest
trufflepig / June 4, 2012 at 09:55 am
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Didn't this place sell streetwear of another brand once upon a time?
mike in parkdale replying to a comment from Lazar / June 4, 2012 at 10:04 am
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yes - that's probably the place. I think there was also an Uncle Otis that stocked a lot of stussy, which might also be confusing me - I didn't spend much time in yorkville
Cyril Sneer / June 4, 2012 at 10:46 am
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Huh, walk past this place all the time and had no idea what it was. Might have to actually go in next time!
Jack / June 4, 2012 at 01:47 pm
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I see a store like that, with almost nothing in it, and wonder how can they possibly be making their rent every month.
gr1 / June 4, 2012 at 04:17 pm
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jack: stussy is an extremely popular, and as the article mentioned, global brand. they have upwards of 50 stores worldwide; not exactly a company struggling to make rent.

paul: that's undftd's slogan this season. also, i dont understand the correlation between sportsmanship and anti-theft devices.
Steve replying to a comment from trufflepig / June 4, 2012 at 08:02 pm
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It used to have Goodfoot which had a lot of high-end sneakers.
me replying to a comment from mike in parkdale / June 4, 2012 at 09:34 pm
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you're thinking of uncle otis, which is still there; it wasn't a stussy store, though.
APOW / June 5, 2012 at 11:44 am
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LAZAR, YOU TALKIN' BOUT CAPSULE
akswun / June 6, 2012 at 07:37 am
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Lol thought this place closed down. But I guess a few people who forget that Goodfoot is closed now mosey their way up to their store. Oh and I'm sure people would know about Ransom. The Stussy store is right above it.

Kinda wondering whats inside the old Goodfoot.....
ihatethistore / June 7, 2012 at 09:11 am
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Ya I truly hate this place, do not go here, the guy who they are interviewing is guy who manages the store and is a complete jerk off and doesnt understand the concept of customer service, I was looking through some of those tshirts and he said to me "next time you come in here, dont make a mess", and was just a generally a huge douche. Anyways dont shop here, all the people who run these mens streetwear stores feel like they are above people in some way.
www.bestrecoverysoftwares.com / October 20, 2012 at 07:09 am
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This will be cool go for it I will use it. Thank You
Jose / October 24, 2012 at 12:33 pm
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Used to be RANSOM.

This location for Stussy has been here forever, how is it just being noticed now?
Name replying to a comment from ihatethistore / January 19, 2013 at 01:28 pm
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DUDE HE SAID THE EXACT SAME SHIT TO ME!! I was looking through some shirts and he said "try not to make a mess" I cannot stand this store and I hate the fact that it's being featured on blogto. DONT SHOP AT STUSSY THIS CLOTHING IS PLAYED OUT AND THE PEOPLE WHO WORK THERE ARE LOSERS WITH NO ASPIRATIONS IN LIFE. I HOPE THE MANAGER READS THIS AND KNOWS HE'S A TOTAL DOUCHE.

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