On Wednesday February 13th, bring out your dead (bra) to every Toronto gal's favourite lingerie store, Secrets From Your Sister. The store, known for having excellent bra fittings and a fabulous stock of bras for ladies of all sizes, is asking women to donate old bras tomorrow for Dead Bra Day.

To participate, bring an old, washed bra that you no longer wear or has never fit you properly into the store tomorrow and you will receive 20% off the purchase of one regularly priced bra.

All donated bras will be going to the Toronto General and Western Hospital Foundation: Womens Own Detox Center Fund.

To accommodate the sale, Secrets From Your Sister will be extending their store hours from 9am to 9pm with doors closing promptly at 8pm to ensure everybody can be properly fitted.

Also, the store has recently moved from their location east of Bathurst to 560 Bloor Street West, just west of Bathurst and Bloor.

Photo by Danielle D'Ornellas