Reformation specializes in sustainable women's clothing and accessories, best known for its wedding wear in addition to other fashion items.
While the Los Angeles-born women's fashion brand has numerous locations, including its first Canadian store in Yorkdale Shopping Centre, this is its first Canadian flagship store.
The stand-alone boutique features a unique shopping experience referred to as "Retail X technology" which permits the selection of clothes directly from touchscreens. Fitting rooms with magic wardrobes are populated with the customer's selection of products with minimum interaction with others.
Read more about Reformation's flagship store in Yorkville in this feature article.