PopUp 120, a new retail concept by wholesale distribution company Agency One , is the newest addition to Ossington 's colourful roster of businesses. Though many of its surrounding boutiques are independently owned, you'd be surprised how well this corporation can blend in - and furthermore contribute to the strip's vibrant energy.
Blessed with a spot right on the corner of Argyle Street, the floor-to-ceiling windows leave little room for imagination before setting foot in the enormous space. Hardwood floors and exposed brick walls are an indie shop staple, but it's the décor that sets the ultra-hip mood.
Sporadically placed paintings, antique candleholders, and hefty silver skulls around the room reflect renaissance and gothic influences; all of which set the stage for the pop up's featured brand: East London's Religion . A burned velvet cardigan ($219) and distressed jeans ($165) immediately catch my eye - their edginess perfectly fitting their setting. However, I quickly learned not to get attached.
Agency One director Ken Georgopoulos explained that the space is designed to be flexible. In addition to being a retail-showroom hybrid, once a season they'll completely flip the interior design to complement a different international brand they represent.
Up next is Ganni , a label from Denmark best known for their understated silhouettes and minimal aesthetic - clues that they'll soon be stripping the shop of all its decorative doodads. Next spring, Australia's Stylestalker - a super trendy name in young women's fashion - will take over. I've got a sneaking suspicion the room will be teeming with sparkly furnishings. Ken also says they're open to hosting artist galleries and local brand pop-ups to do their part for the Ossington community of creatives.
Regardless of who they're featuring, many of Agency One's coveted womenswear pieces are available on their new online store i luv JJ - a platform that doesn't compete with their nearby clients like Sauvage and Jacflash . According to Ken, PopUp 120 is a project two years in the making, and it shows. Their solid concept and penchant for community make this retail space/showroom perfect for Ossington's liveliness.
Photos by Jesse Milns