John Steinberg & Associates, an iconic salon that had called the King St. E. neighbourhood home since 1991, has relocated to Dundas West.

After over 30 years, the business was forced to move due to unsustainably high rent in the area, which has seen many other businesses along the stretch close as well.

While the task of seeking out a new location was daunting, it wound up being a welcome change. Though the space is quite different from their original location, according to Benjamin Raine, the current director of the salon, it inspired potential right away. 

The Second Level of the new John Steinberg and Associates.

Their new home features a full kitchen, a solarium, and spans two levels, giving them the option to use the space more creatively to host art shows, bridal parties, and more. 

Raine had received sage business advice from the previous owner of the salon, Paul Narciso. "Be brave, if it was easy everyone would do it," he told him.

A kitchen and solarium offer more possibility and opportunities for the salon.

As for the advice he would offer any other business' facing similar issues, Raine shared with blogTO that the ability to think outside helped in arriving to this positive outcome, and he believes this mindset made all the difference.

Carrying on the legacy of John Steinberg is no small feat, but Raine is dedicated to honouring the commitment Steinberg had to community and charitable causes. And of course, the legacy of cutting hair. 

A photo of John Steinberg.

In fact, on the day that Mr. Steinberg passed away, Raine was gifted his scissors and comb by Steinberg's daughter and sister. This had been a request Steinberg made, wanting Raine to take the lead and continue the legacy he'd spent so many years building.

While this was initially intimidating, Raine now proudly uses these tools at work each day.

Products and tools on display in the salon.

Steinberg's legacy left a lasting impact on those he mentored during his over 50 year long career, including Ray Civello and of course, Mr. Raine, who told blogTO, "I will count myself forever fortunate that I was by his side to catch any knowledge and inspiration."

Benjamin Raine, current owner of John Steinberg & Associates.

According to Raine, there was approximately 7-8 years without any turnover at the salon because of how "harmonious" a room Steinberg established, a magic he hopes to bring to the new salon. 

The salon storefront on the north side Dundas St W.

John Steinberg & Associates is located at 906 Dundas St W.