As Toronto residents continue to grapple with the city's high cost of living and food inflation, grocery giants continue to receive heavy criticism for marking up their items and selling everyday necessities at exorbitant prices. 

At this point, shoppers in Ontario have seen it all, from $9 for a pack of romaine lettuce, to $15 for a bottle of maple syrup, to $40 for a pack of chicken — and this latest pricey find is certainly no exception. 

In a video uploaded to TikTok by user @faqtorontoo, a Loblaws location in Toronto is called out for selling a bag of apples for $12.99, with the cheapest option shown in the video being $7.99. 

$13 bags of apples spotted in Toronto recently

Does anyone actually buy this stuff? Or is it decoration? pic.twitter.com/chb8nF9lS2

— Tablesalt 🇨🇦🇺🇸 (@Tablesalt13) March 15, 2024

"You know I'm always looking for a good bargain, we all are. Especially if you're living in Toronto, the prices are ridiculous," the shopper explains in the clip.

Have you seen the price of eggs ? Butter ? Check out bagels next time you’re having a gander 🥺

— Brattani (@Bratt_world) March 15, 2024

"The price, come on. The Weston family, all those people who are shareholders of Loblaw corporation, do you really think these prices are acceptable? Come on, you're having a laugh," the filmer continues, showing all of the pricey apple options available at the location.

$13 bag if apples is nothing for the well-off.

The flip side is more people will be in line at the food bank because of things like this.

— Kymeleon (@Kymeleon1) March 15, 2024

As expected, the video ignited lots of discussion about price gouging, the Weston family, and the impacts of rising food inflation on vulnerable communities especially.

It feels like there was another significant increase recently

— Jess🇨🇦🇫🇮 (@JessC08804475) March 15, 2024

The Westons — who are owners of George Weston Ltd. which in turn owns Loblaw Companies Ltd. — made international headlines last month after the staggering amounts they earned in dividends were revealed. 

According to an article from The Times, George Weston CEO Galen Weston Jr. and co. took in roughly $45.2 million CAD thanks to their Toronto-based investment arm, Wittington Investments, which saw "soaring profits."

If they charge this much, of course they have enough money to install receipt tracking devices

— Bahram (@bahramfzl) March 15, 2024

Just recently, the supermarket chain's parent company also announced  it plans to open dozens of new stores nationwide and renovate hundreds of other locations.

Loblaw Companies Ltd. will expand its reach with more than 40 new supermarket locations across Canada. The company did note that the 40+ stores set to open will be "new discount stores," meaning likely No Frills or Valu-Mart rather than Loblaws locations.