It's not unusual for ice cream shops to draw long lineups in Toronto. Queues regularly snake down Ossington by Bang Bang and on John Street as folks wait for Sweet Jesus.

The latest lineup-inducing ice cream parlour is ihalo Krunch, which sells black - or activated charcoal-infused - soft serve.

One person, according to a post on Instagram, drove for an hour, waited in line for an hour and a half (in the rain, no less), just to get some black ice cream.

One hour drive, 1,5 hr waiting in line under the rain, all just to get new #charcoal #icecream #toronto #weekend #ihalokrunch 👌🏼 час езды, полтора в очереди, я просто мороженко захотела со вкусом угля 😂

A post shared by Oxana (@hazanox) on Jun 18, 2017 at 3:52pm PDT

According to a rep from ihalo Krunch, some customers waited for about 20 minutes, while others stood outside on Queen Street West for up to an hour and a half.

A post shared by rachel may (@rachie.liu) on Jun 17, 2017 at 11:11am PDT

The line grew when staff had to whip up more cones. "Ihalo Krunch makes all of the charcoal cones in house, and when supplies ran low, rather than turning people away, they continued to make cones to serve all their guests," said the rep via email.

One hour wait for an ice cream cone is perfectly justified when catching up with @trentslee 🤣 Oh and it's made of charcoal! #novelty #softserve #softicecream #icecream #sweets #foodie #foodporn #instafood #toronto #weekend #sunday #waitinggame #wait #friends #reunion #먹스타그램 #먹방

A post shared by teresa (@creativeleeme) on Jun 18, 2017 at 6:19pm PDT

Staff also gave queuing customers free water and handed out free gelato and sorbet to kids who were waiting in the line.

Activated charcoal, or goth, ice cream became popular on Instagram after appearing in Los Angeles and New York City. While it's aesthetically pleasing, its supposed detoxifying benefits are about as frothy as soft serve.