the 6ix toronto

Toronto ranked one of the world's best city brands

Everyone knows how important branding is nowadays — whether you're a business or a public figure, having a consistent, recognizable brand is often integral to success. And as far as brands go, Toronto apparently has one of the best ones of any city in the world.

A new report from Global City Lab has ranked the 6ix as the 10th best-branded metropolises in the world, following places like London, Tokyo and Berlin.

It is the only Canadian locale and one of only three North American cities that landed in the top ten.

The U.S.-based institution estimates Toronto's competitive "brand value" to be around $773 billion USD, while somewhere like New York, which came in first place, has a brand value of approximately $2.2 trillion.

Factors like global reputation, economy, talent, culture, governance and environment were taken into account for the assessment, which considers a city's utility to potential "customers" to be one of its more important but less tangible assets. Five hundred cities across the globe were ranked in the study.

"In the era of globalization and information technology, the promotion of a city brand becomes unprecedentedly critical," the report reads. "The brand value of a city directly affects the flow of capital, information, commodity and talent."

Whether we have Drake, the 'gram-worthy Toronto sign, or Rob Ford to thank for our renown (and notoriety), it's pretty cool that Toronto's identity is such a standout internationally.

Lead photo by

Moses Geddes


Join the conversation Load comments

Latest in City

Toronto is getting a massive new waterfront park with forest swings and zip wires

The history of the Union Station bus terminal in Toronto

People are already complaining of over-salting on Toronto streets and sidewalks

Three Ontario hunters fined $10,000 for shooting moose calf

John Tory pushes for work to start on Toronto's Waterfront Transit and Eglinton East lines

High Park in Toronto is turning into a muddy mess because of vehicles

Hundreds of people sign open letters urging Toronto to stop encampment evictions

Toronto cyclists call for tougher safety rules after 3 people killed in 2 months