the danny toronto

People want to rename part of the Danforth as The Danny

What's in a name? To those who live and work on the Danforth, the answer's a whole lot, especially since the Danforth Mosaic BIA, which represents 500 businesses between Jones and Westlake - want to nickname the area "The Danny."

BIA chair Billy Dertilis explains he and his team worked with landlords, business owners and residents to better define the neighbourhood's identity.

"When someone says, 'hey, let's go grab a bite to eat on the Danforth,' they're not talking about Danforth and Greenwood, they're talking about Danforth and Pape," says Dertilis, who grew up on the Danforth and now runs Red Rocket Coffee.

Some other suggestions were floated around, including Dan-E (for Danforth East, presumably), Midlands and the Upper East Side.

Ultimately, The Danny won out and the BIA started putting up signage with the name about two months ago.

"It sounds scrappy, it sounds young, it sounds up-and-coming and that is something that really defines who we are," says Dertilis.

Dertilis knows not everyone's a fan of this moniker - some, such as Edward Keenan in the Toronto Star - have called it contrived and inauthentic, but Dertilis stresses the name's not as important as what the BIA is trying to do to showcase the neighbourhood.

Lead photo by

The Danforth Mosaic BIA


Join the conversation Load comments

Latest in City

You can now sanitize your phone for free on GO Transit using a UV light

Toronto community pays tribute to activist tortured in Egyptian prison

Ontario wants to fine people $25K for sharing videos of online eviction hearings

Park in one of Toronto's wealthiest areas overrun with signs protesting lockdown

Canada could invoke Federal Emergencies Act to aid Ontario with vaccines and sick pay

Here's how to book the AstraZeneca vaccine in Ontario if you're 40 or over

It's going to feel like -4C in Toronto this week with a chance of snow

High Park cherry blossoms expected to reach peak bloom in Toronto this week