TTC logo

What do you think of this redesigned TTC logo?

It's been a long time since we posted a mock redesign of the TTC logo, but I happened to stumble upon one this morning that I thought worthy of sharing. Designed by Ruta Kardas, it's modern and minimalist appearance seems just the type of thing that a transit agency looking for a symbol of change that might mark a new path or era. The TTC is already at least somewhat up to this in real life with its proposed numbered lines and yet to be revealed new maps, though I'm quite sure the logo will remain intact.

TTC logo

Past mock ups of redesigned TTC logos have come under considerable criticism from armchair designers — sometimes for good reason — but the discussion about TTC branding is almost always entertaining. One point that's often made is that despite what other problems the TTC has, the logo itself is rather strong. I tend to agree with this, and would be disappointed to see it redesigned in any significant way, even as alternative logos and branding fascinate me.

To my taste, this particular logo is a bit too cutesy looking when mocked up on the vehicles, but I've seen far worse efforts. What do you think? Could the TTC use a logo rebrand? Or do you like the status quo?


Join the conversation Load comments

Latest in City

Calls for Canada Day to be cancelled intensify after latest residential school discovery

Here's what Toronto police have to say about the clearing of the Bellwoods encampment

This is how many residential schools were in Ontario and where they were located

Man violently attacks Toronto Shoppers Drug Mart employee in dispute over face mask

Here's the official list of everything reopening in Toronto for Step 2

There's one city in Ontario that won't be allowed to reopen as part of Step 2

Indoor gatherings are finally allowed again as part of Step 2 in Ontario next week

Ontario will officially move into Step 2 of reopening next week