Deadpool
I Deal Coffee on Queen Goes Deadpool. Is Madras Pantry Next?
Leslieville isn't hurting for quality cafes, but it's still disappointing to see that I Deal Coffee on Queen East has closed their doors. The Queen and Ashdale location was the most recent addition to the I Deal family and arguably its nicest spot. It was larger and brighter than the Kensington and Ossington outposts and was used to supply roasted beans and baked treats to the other cafes.
Most likely it was the location that killed it though. This side of Queen near Coxwell isn't really a retail or restaurant hot spot and walk by traffic is slim. It was also never able to lure many customers from the much more bustling Red Rocket a little further west.
The closing of 1560 Queen happened quite suddenly and the owners posted a note to the front of the door. Phone calls are now being re-directed to the Kensington location.
Meanwhile, further west on Queen near Trinity Bellwoods Park, concern is mounting that Madras Pantry might be headed to the Deadpool. The dosa haven has been closed since Friday and talking to some staffers in neighbouring shops the consensus is that it doesn't look good.
Personally, I really liked the place and Charlotte gave it a favourable review when it first opened this summer. But a review from NOW Magazine wasn't so kind, calling it over-hyped and the dosas a mess. The wait is now on to see whether they're just re-tooling or whether Toronto's first modern dosa hut is a certified bust.


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Location might have been part of the problem but not the whole story.
...which it could hardly fail to be unless it was in a windowless basement closet. Unless you count the Kensington location's patio, which reminds me of illegal dump sites I used to find in the BC Interior as a kid. They should add some mattresses on the ground to complete the vibe.
They fail mainly because they aren't strict about who they hire. Who cares if you can get a perfect coffee one day and the next, you get scalded milk with giant bubbles poured over a poorly packed shot with no crema. That will always hurt their image, and Leslieville has too much good coffee to let this also ran stick around.
That's exactly what I have found after every decent coffee I have got in Toronto! Drives me nuts! I have given up asking for my preferred long machiatto, because:
- coffee will probably be burnt
- milk will probably be scalded
- it won't be 'marked' with foam but drowned in it
- it'll be made 'wet', which is to say a cappucino
- nobody knows what long, or allonge, or the like means
- I'll have to spend three minutes explaining how to make a not very tricky coffee
- I'll be charged $5 for the mess they make
I can't vouch for the espresso, but the service was what kept me in every morning. (I also did like that my patio office smelled like roasting coffee all summer!)
Too bad.
As for Madras Pantry...always liked the idea of it. However, I tried it twice, and was somewhat underwhelmed by the dosas. Lacked flavour. Possible that they were milder for the faint of heart...but that's where they lost me.
And for those searching for consistently well made coffee [and great spots to hang for a bit], I suggest Ezra's Pound or Dark Horse [East or West].
Myself I find a great balance between frequenting Manic, the Kensington Ideal, and even that Coffee Culture!
I didn't even know this location existed, it's too bad, but really if an area simply can't support it then move on.
The Coffee Time at Queen and Coxwell seems to be doing well, though. Major intersection, lots more traffic, and they cater to people who don't want to pay big bucks for their morning cuppa 'jo.
Rest in Peace, I Deal :(
As for the Queen East i deal, it was out of their hands. NIMBYs, always the fuggin NIMBYs. It's why Toronto has no soul. Wish they'd all just move back to the burbs. In fact NIMBYs closed the Danforth dark city site and forced him out to the edge of civilization.
About Rob Bob's comments, sounds all likely true. No landlord would lockout a tenant unless for their not paying rent. True, the girls that worked there spoke of equipment and stuff disappearing in the night. There was also the ratty Queen Anne'ish sofa that was bug infested, but they never bothered to remove it and just let customers sit on it. Sure seemed like MGC or FCN or IDeal, or whoever owned it last, were fixing to move out in the middle of the night.
I'm not sure what happened with the rent. I don't work for i deal, and am no more privvy to what actually happened than anyone else here. All I was saying is that it is unfair to blame the new owner (FCN) for a situation you have only heard about and don't have all the facts. When I heard that FCN was buying i deal (a fairly recent event, btw) they only ever talked about the Ossington and Kensington locations. The Queen East location may have already closed by that point, at least judging by the post date on this blog post).
M'eh, It's hard to have a roaster in crowded area. I'm sure the people over at the Weston factory hear it all the time, as do the bars, restaurants and live music venues all up and down Queen St.