Over the past couple of years there's been heated competition in the online restaurant delivery space in Toronto. Two main competitors - Just Eat and OrderIt - have been blanketing the city, signing up restaurants to help them reach hungry diners everywhere. Now, there's a new player in town. TasteAway launched earlier this fall and is starting to create some inroads with restaurants such as Amaya Express, Thai Room and Ginger among its current crop of customers.

Earlier this week I connected with founder Constantine Daicos who told me he's been in the industry for three years after stating a site called MenuBaby in Oakville. What he hopes to create with TasteAway is (in his words) a better, more visual marketplace for customers to..."eat with their eyes" and he wants to offer restaurant customers better tools than the competition.

For now, better tools mean restaurants can set delivery zones that don't force them into servicing an entire postal-code, the ability to accept orders from their own website without paying a high commission and the ability to update their own menu whenever they feel like it. They're also mobile-friendly right out of the box with native apps launching in the new year.

What do you think? Will you give TasteAway a try? Do you think they can succeed in what is already a hotly-contested market?