Toronto Blue Jays have a new playoff slogan and they're splashing it everywhere

The Toronto Blue Jays are off to the postseason, and they've cooked up a new rallying cry for the fanbase.

It's been an improbable season for the Blue Jays, who have surprised at every turn to win the AL East division title. Toronto manager John Schneider put it perfectly when he said that the Jays did it their way in a speech after clinching the division.

After all that, you may think the Blue Jays are satisfied just to be in the ALDS, but that couldn't be further from the truth. Both the players and fans are hungry to make some noise in the postseason, and while an AL East title is nice, they aren't finished.

The team's postseason slogan puts that desire at the forefront: Want It All.

#WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL #WANTITALL pic.twitter.com/YjxpOrJgQH

— Toronto Blue Jays (@BlueJays) September 29, 2025

The Blue Jays revealed the slogan with a social media post on Monday morning. The announcement was set to Queen's 1989 hit song "I Want It All."

They even raised a flag at Toronto City Hall that features the mantra.

The Flag has been raised at Toronto City Hall! #WANTITALL pic.twitter.com/dO8CP7lVkP

— Toronto Blue Jays (@BlueJays) September 29, 2025

It's a message to the rest of the MLB that the Jays are not satisfied with just being an unlikely division winner. They have top-end talent in George Springer, Vladimir Guerrero Jr., and Bo Bichette, top-end pitching from Kevin Gausman, Shane Bieber, and upstart Trey Yesavage, and a burning desire to bring the World Series north of the border.

@BlueJays/X

Throughout the season, the Jays often used the slogan "Lights Up, Let's Go," which had a mixed reaction from fans. In the end, Toronto managed to live up to that slogan as they played some of their best baseball under the brightest lights, including a 13-4 stomping of the Tampa Bay Rays on Sunday to help them clinch the AL.

With one of the New York Yankees or Boston Red Sox on deck to face the Jays in the ALDS, the hope is that the team can also live up to this slogan.

The postseason begins on Saturday for the Blue Jays, with Game 1 of the ALDS at the Rogers Centre.