toronto raptors slogan

The Toronto Raptors just got a new slogan

The Toronto Raptors have a new battle cry for the 2017/2018 season.

Surely inspired by the popular (and semi-controversial) t-shirt slogan "Toronto vs. Everybody," the new Raptors tagline is more combative than the still popular "We the North" battle cry.

“North Over Everything.”

Not everyone loves the new addition to the Raptors branding, though.

Some criticism seems to be based on the idea that “We the North” is inclusive (and thus deemed very Canadian), whereas “North Over Everything” implies superiority over those “beneath” us.

The Raptors have shaken up their team roster as of late, and are hoping the new slogan will fit an equally new image as the season gets under way with their home opener tonight.

Perhaps the slogan will ring true, and the Raptors truly will place superior to the other teams. We’ll have to wait and see. Until then, “We the North” will probably hold onto its crown despite its new sibling.

Lead photo by

Toronto Raptors' Twitter


Join the conversation Load comments

Latest in Sports & Play

Toronto Raptors player faces excruciating 6 hour wait after arriving at Pearson Airport

You can now rent glow-in-the-dark water bikes to cruise along Toronto's lakefront

Long Branch Bowl is Toronto's secret oasis next to a huge new waterfront park

Lake on the Mountain is a legendary place in Ontario with pristine waters

35 natural wonders in Ontario to add to your bucket list

Toronto fitness club gets truck carrying outdoor gym equipment stolen by thieves

Toronto Raptors finally coming back to Scotiabank Arena 19 months after last home game

Blue Jays make history and do something to the Yankees not seen in almost 100 years