toronto raptors slogan

The Toronto Raptors just got a new slogan

The Toronto Raptors have a new battle cry for the 2017/2018 season.

Surely inspired by the popular (and semi-controversial) t-shirt slogan "Toronto vs. Everybody," the new Raptors tagline is more combative than the still popular "We the North" battle cry.

“North Over Everything.”

Not everyone loves the new addition to the Raptors branding, though.

Some criticism seems to be based on the idea that “We the North” is inclusive (and thus deemed very Canadian), whereas “North Over Everything” implies superiority over those “beneath” us.

The Raptors have shaken up their team roster as of late, and are hoping the new slogan will fit an equally new image as the season gets under way with their home opener tonight.

Perhaps the slogan will ring true, and the Raptors truly will place superior to the other teams. We’ll have to wait and see. Until then, “We the North” will probably hold onto its crown despite its new sibling.

Lead photo by

Toronto Raptors' Twitter


Join the conversation Load comments

Latest in Sports & Play

Toronto cyclist draws giant moose across the city with his bike

Toronto Maple Leafs fans are beefing with Ottawa Public Health

This hiking trail near Toronto comes with sublime views of fall colours

The top 5 parks in Scarborough

Toronto Raptors could play next season in Louisville if border still closed

Toronto gyms upset dance studios are allowed to open but yoga is still banned

People in Toronto keep dressing up in costumes to paddleboard on Lake Ontario

You can rent this haunted house in Ontario for a lot cheaper than you'd think