Drake Kale God

Toronto billboards proclaim Drake a Kale God

Is there anything Drake can't do, inspire, or make look cool?

The Grammy-winning Canadian music artist and entrepreneur is being hailed this week as a vegetarian idol after casually confirming on Twitch that he "doesn't eat meat anymore."

Previous to this, he'd hinted on Instagram that he might have gone vegan – though he has yet to publicly speak about his reasons for doing so.

Whatever the case, this is huge news for the veg community. First Beyoncé and now Drake? PETA was so stoked on the news last week that they sent our boy a vegan gift basket (along with an actual passion fruit and a plea to cut ties with Canada Goose.)

Now the 6ix God is being celebrated in his home town, too, with a series of billboards proclaiming him a "Kale God."

As it turns out, Toronto's very own Freshii is behind the signs.

The health-conscious, fast-casual restaurant chain explained by email that they "took out billboards across the city" to applaud Drake's recent decision to ditch meat.

"Drake, we hear you've gone meatless. HYFR," reads a microsite launched in conjunction with the billboards.

"Giving up butter chicken and Sotto Sotto black angus steak isn't easy, even with all the pineapple pizza in the world," continues the message. "Nobody becomes a kale god overnight."

Freshii's lead nutritionist then offers Drake a number of lyric-laden tips to help him make the transition smoothly. 

"The entire Freshii team is behind you," the site concludes, "passionate from (only a few) miles away."

So, to those who've been wondering if the billboards mean Drake's about to drop a new album... well, no – or at least not one that's called "Kale God." 

Lead photo by

kalegod.com


Join the conversation Load comments

Latest in Music

Win a Beaches Jazz Festival season pass

Toronto shops slammed with orders after record store day lands on reopening weekend

Massey Hall announces its re-opening after 3 years and here are what the first shows will be

The history of the most spectacular theatre Toronto probably ever had

Toronto just approved outdoor live music this summer but only in certain neighbourhoods

MuchMusic is relaunching as a TikTok channel

Jimmy Fallon mistakes No Frills grocery store for an actual band and it's hilarious

Hidden Toronto venue that was a favourite for weddings and concerts is permanently closing