brandon truaxe

Deciem founder Brandon Truaxe has been removed from the company

Brandon Truaxe, the founder and CEO of Toronto-based Deciem, has just been removed from his post at the head of the company.

Following a series of bizarre behaviour, most notably a long, inflammatory Instagram post alleging criminal behavious from dozens of people inside and outside of the company, the company was shut down. 

Estee Lauder, which is an investor in Deciem, successfully used a Toronto court to argue that Truaxe should be removed. 

No word was given on when Deciem stores are to reopen. 

Truaxe is also no longer allowed to post to the brand's social media, and cannot contact any of its employees. Nicola Kilner, former co-CEO, is expected to replace Truaxe soon.  

Lead photo by

blogTO


Latest Videos



Latest Videos


Latest in Fashion & Style

These are the best Toronto-themed Halloween costumes of 2026

The best costumes spotted at Toronto's Halloween on Church Street 2026

Toronto is getting a brand new Christmas bar this holiday season

Huge new Sephora store just opened at a Toronto mall

10 last-minute Toronto-themed Halloween costumes to try

Sponsored

4 ways this Toronto clinic can help you achieve firmer-looking skin

Sponsored

Inside Bata Shoe Museum's stunning beaded shoe exhibition in Toronto

Sponsored

Win 4 tickets to the National Women's Show and an Integrated Elements Health package