brandon truaxe

Deciem founder Brandon Truaxe has been removed from the company

Brandon Truaxe, the founder and CEO of Toronto-based Deciem, has just been removed from his post at the head of the company.

Following a series of bizarre behaviour, most notably a long, inflammatory Instagram post alleging criminal behavious from dozens of people inside and outside of the company, the company was shut down. 

Estee Lauder, which is an investor in Deciem, successfully used a Toronto court to argue that Truaxe should be removed. 

No word was given on when Deciem stores are to reopen

Truaxe is also no longer allowed to post to the brand's social media, and cannot contact any of its employees. Nicola Kilner, former co-CEO, is expected to replace Truaxe soon.  

Lead photo by

blogTO


Join the conversation Load comments

Latest in Fashion & Style

Toronto ranked one of the most stylish cities in the world

The Disney Store is holding huge liquidation sales before shutting down in Canada

Pacific Mall will officially open again after cleaning up from big fire

15-year-old Toronto student spent lockdown creating line of vintage-inspired sunglasses

Toronto's shuttered Air Jordan store now has a new tenant

Ontario woman gets to keep coffin flowerbed after neighbour files complaint

Smoky fire tears through Pacific Mall in Markham

A hit Netflix show is selling off designer clothing for cheap in Toronto this weekend