brandon truaxe

Deciem founder Brandon Truaxe has been removed from the company

Brandon Truaxe, the founder and CEO of Toronto-based Deciem, has just been removed from his post at the head of the company.

Following a series of bizarre behaviour, most notably a long, inflammatory Instagram post alleging criminal behavious from dozens of people inside and outside of the company, the company was shut down. 

Estee Lauder, which is an investor in Deciem, successfully used a Toronto court to argue that Truaxe should be removed. 

No word was given on when Deciem stores are to reopen

Truaxe is also no longer allowed to post to the brand's social media, and cannot contact any of its employees. Nicola Kilner, former co-CEO, is expected to replace Truaxe soon.  

Lead photo by

blogTO


Latest Videos



Latest Videos


Latest in Fashion & Style

Sponsored

Start planning your Toronto summer adventure with MEC

Sponsored

Toronto Kids Fashion Week is hosting model auditions and here's what you need to know

Sponsored

I went to restock my beauty routine at Walmart and found more than I expected

Toronto's Queen West strip in turmoil as yet another major retailer shuts down

Sponsored

4 top spring home trends and where to find them in Toronto

27 cool finds from the One of a Kind Show in Toronto

Family-run Toronto shop closes after almost 90 years of business

IKEA opening new concept store inside Ontario mall later this year