Stussy streetwear has a location just as unique as the brand. Selling simple flagship tees, caps, bags and more with the signature Stussy style, they haven’t always been located at their current Chinatown shop.
Previously the store resided at a powerhouse corner at the intersection of Queen and Ossington, but was pushed out by Shinola, prompting discussion surrounding the nature of retailers in the area. One thing that hasn’t change is the shop’s partnership with hip local coffee chain Sam James Coffee Bar, also evicted from the Ossington space.
The coffee bar used to be in a narrow, eye-catching pocket right next door to the Stussy at Ossington and Queen, but now they shop has been fully incorporated into the store’s entrance.
Industrial grey mesh, beams, exposed plywood and live, dark emerald plants illuminated by bare neon. Apparently Stussy is tying their shops together globally more consistently with this kind of look, collaborating with architect Willow Perron.
Though they’re known for simple tees, the store is also stocked with more unique items like a summer long hooded coat jacket ($100), as well as trunks and shorts (ranging about $60 - $100).
A basic Stussy long-sleeved crew ($70) adds a little extra length to the classic cotton Stussy tees that started it all, complete with signature graphic touches.
Long-sleeved tees are also embellished with other designs including a popular “world tour” version and of course there are always comfy, fashionable hoodies ($90).
Chapter tees ($40) were designed with Toronto specifically in mind, along with other merch like these cozy sweaters.
Regular cotton tees ($35) that have been available from Stussy since the beginning are now available here in a rainbow of colours, and are one of the more affordable items on offer.
Sunglasses ($160) were designed in California, and come complete with an iconic locked S-S symbol on the temple.
A 100% cotton “Jacquard” camo strapback ($40) has a curved brim, embroidered logo and is designed in an unstructured 6-panel style. They also sell tactical grade aluminum flashlights ($50) that actually have a strike bezel for defence, and thermoses to complete your Stussy arsenal.
Although it took a little time to find a new home after vacating their old spot, the resulting new space is well-defined, good-looking, and preserves one of the retail relationships Torontonians have always prized most.