Milk Toronto is not a store dealing in dairy, though the number of milk crates inside might suggest otherwise.
A clean boutique with a playful vibe, this milk-themed streetwear and sneaker purveyor is where shoe connoisseurs shop for pieces more distinct than the latest footwear trends.
Stocking classic chunky Ewings ($120) alongside mid-tops by way of a Puma and Alexander McQueen collab ($150), this shop by longtime sneakerhead Kamaj Silva prioritizes one-off collaborations over what's hot right now.
As the founder of the world's first monthly sneaker subscription service, SNEAKERTUB, Silva has some experience disrupting the average sneakerhead experience.
You're less likely to find the latest drop at Milk as you are to snag some sweet one-of-a-kind samples that he's been sitting on for years.
The store goes one hundred with the milk motif, using all-white crates as shoe displays, while colourful milk carton labels from floor to ceiling make the back wall pop.
Since there's no duo more iconic than milk and cereal, the store's pièce de résistance is a massive glass container with 12o-boxes worth of Cheerios, Fruit Loops and Cocoa Puffs. Silva tells me an actual cereal bar is in the works for next summer.
Taking inspiration from the lactose life cycle, shoe stock expires about every 60 days (if only milk lasted that long).
While the majority of stock is menswear, there's a handful of women's sneakers available by the main window, and an upcoming collection of women's streetwear to eventually be displayed at the back wall.
New Balance's lifestyle and Numeric lines are pretty permanent fixtures here, as are a wide array of Pumas Clydes.
An all denim pair from Saucony runs for $79.99 alongside the most expensive shoe currently in the store: the Puma and The Weeknd Parallel collab ($274).
Other than that, the majority of clothing and shoes run under $100, including a curated selection of t-shirts ranging between $30 and $40. You'll find Puma tees alongside popular local brands like Sokey, RakuIves, and Montreal-based Kuwalla Tee.
Pants run from $69.99 to $100 from brands like popular Toronto brand Vitaly, Fubu, and Puma. Milk hats ($39.99) come via an exclusive collaboration with New Era.
A rack of Alpha Industries bomber jackets in the middle of the store will make the perfect fall accompaniment at $179 each.
With a uniquely curated selection of shoes, a trip to Milk pretty much guarantees you won't step out looking like the average hypebeast. Come for the kicks, stay for the free cereal bars.