Toronto pub launches beer membership where you pre-pay for a year of pints
A taproom and microbrewery in the heart of Toronto's Financial District just launched a one-of-a-kind new way to get your after-work pints in.
Adelaide's Everyside Social Eatery & Taphouse already has one of the best new happy hours in the city, offering deals as low as $5 for pints and $7 glasses of wine every day of the week, but they're amping things up even further with their latest adventurous offering.
For those who look forward to their post-work pint all day long, and who rarely stray from their tried-and-true haunts, Everyside has launched a new program unlike anything the city has seen before.
Meet the Everyside Draft Club Membership, a program where, for a flat annual fee, you'll unlock 365 beers for the entire year. Spread it out to have one every single day, stack them up on a night out or buy a round for the entire bar — whatever you want, those drinks are yours.
One small catch: it'll cost you a pretty penny. The membership goes for a one-time payment of $1725. Sure, it's roughly equal to what many people in Toronto pay for rent each month, but for free beers all year long? It might just be worth it.
While the upfront cost might, at first, knock the wind out of you, it's actually a pretty sweet deal once you work out all the math. 365 beers at $1725 a year makes each pint work out to about $4.70. It's like you have your own personal happy hour all year long.
For more flexible options, you can also opt for a selection of different weekly or monthly plans that offer different quantities based on your preference. For example, the After-Work-All-Star Pass comes in at $33 a week and grants 5 redemptions.
To put the wheels in motion, Everyside partnered with local tech company Love Maple, which supports memberships and loyalty programs for local businesses across Toronto.
To access the membership, simply pay for your plan up front through Love Maple and scan during your trip to Everyside. Your next night out just got a whole lot smoother.
Everyside Social Eatery & Taphouse is located at 120 Adelaide St W, Unit #100.
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