Tim Hortons is putting Shawn Mendes on all its coffee cups
A Shawn Mendes and Tim Hortons partnership may sound too Canadian to be true, but it's for real.
Starting tomorrow, Tim Hortons hot beverage cups across the country will feature a new design with the Pickering-native's face and name.
Correction: They’re available in all sizes! pic.twitter.com/JAg8O6hjJB— Shawn Mendes Updates (@MendesCrewInfo) August 28, 2019
They'll also be selling reusable ceramic tumblers with Mendes on them at 300 GTA locations.
So excited to launch this campaign with @TimHortons in celebration of my homecoming Toronto show next week & the launch of the @ShawnFoundation. Tims has been a part of my life since before I can remember & I'm so proud to share my love for this Canadian tradtion. pic.twitter.com/asqBCkYvaA— Shawn Mendes (@ShawnMendes) August 29, 2019
While the move is undoubtedly a way to promote the star's upcoming sold-out show at Rogers Centre on Sept. 6, it's also for a good cause.
Some of the proceeds from the partnership will go toward his new foundation, The Shawn Mendes Foundation.
“For a long time, I’ve wanted to find a way to amplify the causes that my fans care deeply about, and to further help them make their voices heard. Our generation has the power to change the future of our planet, and to help carry that change forward for so many generations to follow. With that, I’m so excited to announce the launch of @shawnfoundation , to support causes that are important to my fans and our generation. I will work alongside my fans to help provide them with a platform and the means to give back and take action. For more information, head to ShawnMendesFoundation.org x ” - @shawnmendes
The foundation will seek to support causes that affect Mendes' audience, such as children’s healthcare, sustainability, mental health and wellness, human rights, anti-bullying, education and more.
In addition to some of the proceeds from the Tim Hortons partnership, one dollar from each ticket sold for his hometown Rogers Centre stadium show will go to the Shawn Mendes Foundation at the SickKids Charitable Giving Fund.
So far, The Shawn Mendes Foundation has raised over USD$1 million through partnerships and donations.
"I’m so excited to launch The Shawn Mendes Foundation. For a long time, I’ve wanted to find a way to amplify the causes that my fans and I care deeply about, and to help make the voices of our generation heard," Mendes said in a statement.
"My goal in launching the foundation is to work alongside my fans, and do everything I can to help provide them with a platform that inspires positive change, and empowers young change-makers.”
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