Instagram campaign helps those in need with pizza

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A Toronto-based social media campaign is urging folks to feed the homeless in their communities by sliding them a slice. #passthepizza started in Toronto last month with an Instagram account devoted to sharing photos of pizza handoffs; the campaign has been gaining steam recently, with The Big Slice even kicking in a few pies for distribution. It looks like their goal of spreading hot, cheesy good deeds worldwide is paying off, with regrams from as far as Melbourne and Paris. Check out a few of the snaps below.

"Who do I have to hug?" @laithattieh "Me." #passthepizza #spreadtheword #spreadthelove đđđ

A photo posted by @passthepizza on Nov 11, 2014 at 7:31am PST

His name is Robert, one of the kindest men, with such few possessions in his plastic bag, he was walking down the street with the biggest smile, the slice of pizza was just a bonus i guess..đđđ #passthepizza #passthelove #toronto

A photo posted by @passthepizza on Nov 11, 2014 at 1:20pm PST