pride toronto

Pride Toronto lost $1.3 million last year amid controversy

Pride Toronto has hit a snag after it was revealed that it lost almost $1.3 million during the 2017 festival, landing it the red for the first time since 2010.

Financial documents show that Pride lost $1.3 million, absorbing its $848,124 surplus and bringing the deficit to $458,209.

While never originally intended to generate revenue or include corporate sponsors, the numbers show that sponsorship dropped from $2.3 million in 2016 to $1.5 million this year, and donations by $651,450, which could spell trouble down the road.

Beverage sales and government grants were down as well, with Pride organizers receiving only $19,120 of the $260,000 available through the Ontario Trillium Foundation.

This past year's celebrations were marred with controversy after Pride adhered to a list of demands from Black Lives Matter, one of which asked for the "removal of police floats in the Pride marches and parades."

Some have called the move exclusionary and point to it as the main reason for the financial hit.

Toronto's Pride festival has become one of the biggest Pride events in North America and has evolved into an international week-long celebration that attracts people from all over the world.

Lead photo by

Hector Vasquez


Join the conversation Load comments

Latest in City

Toronto just broke a record with 2.7 million TTC rides in one day

A red-winged blackbird is terrorizing a Toronto neighbourhood

The TTC rolls out custom hashtags for Pride Toronto

A guide to the Toronto Pride Parade for 2019

Toronto universities evacuated after numerous bomb threats

Panic and chaos at the Toronto Eaton Centre after stabbings

Shooting interrupts Toronto Raptors victory celebration at Nathan Phillips Square

Monday is officially We The North Day in Toronto