ttc ad

Toronto is confused about this new ad on the TTC

A peculiar ad appeared in Toronto subway stations recently that has some people scratching their heads.

The ad is for the Dairy Farmers of Canada and seems to be a work of poetry so complex that it's incomprehensible to the average person.

Yet the obviously dense and carefully crafted free-verse is not resonating well with people on Facebook.

ttc ad

Toronto is no stranger to unconventional or controversial ad campaigns. Last month, York U got a ton of heat for a questionable ad in the women's washrooms, and earlier this year the Toronto Alliance to End Homelessness took aim at NIMBYs across the city.

The ad might have something to do with the DFC's new initiative to promote sustainability, but we may never know. And that's what makes for truly great art.

Lead photo by

Kyle Shantz


Join the conversation Load comments

Latest in City

Snow is falling in Ontario and creeping closer to Toronto

The TTC is giving Donlands Station a major makeover

Toronto warned of scammers sending fake electricity bills and e-Transfers

Jason Momoa gets motorcycle delivery in Toronto

A Toronto carpenter is building insulated mini-shelters for homeless people

Toronto might start to toll the Don Valley Parkway and Gardiner Expressway

Ontario teen charged $880 after throwing 50-person house party

Map shows where to get a flu shot in Toronto