ttc logo

The TTC gets a new look

The lure to redesign the TTC logo and branding for Toronto designers is nearly irresistible, it would seem. I don't think anyone has actually improved upon the Keystone (which was itself quietly modernized in 2014), but it's always fun to see how this iconic Toronto symbol is reimagined.

rebranded TTC logo

Anton Mwewa is the latest to take up the challenge for the sheer fun of it (note well: none of this is official or sanctioned by the TTC). I have to say his branding is some of the slickest that I've seen. My sense is that his logo will be a divisive subject, but perhaps only because we're so accustomed to the clean design of the Keystone.

rebranded TTC logo

When featured on mock versions of a Metropass and TTC business cards, the results are impressive.

rebranded TTC logo

Perhaps one of the reasons for this is that Tankovich has maintained the original Toronto Subway font alongside the updated logo. "In this version, elements of the original branding live on through type choice, while the logo itself is reimagined with art deco influences," he explains.

rebranded TTC logo

What do you think of the redesign? Let us know in the comments.


Join the conversation Load comments

Latest in City

The surprisingly radical history of that church they built the Toronto Eaton Centre around

Bluffer's Park is home to the only beach along the Scarborough Bluffs

This is what three of the biggest new subway stations will be like on the Ontario Line

The roof at the Rogers Centre is open and people have thoughts on what it could be used for

Shoppers are lining up outside Toronto retail stores and you should stop judging them

Toronto couple picked up 6,000 garbage masks and gloves and they're not happy about it

Toronto Police rescue dog found running along the Gardiner Expressway

Trinity Bellwoods Park has a serious public urination problem