its all right now

A massive art installation about the COVID-19 pandemic has taken over Toronto billboards

No one in Toronto is really looking at billboard ads these days, so why not turn them into art? 

The same people behind The Bentway have just launched a massive public art project, and the citywide endeavour is utilizing some of the most prominent digital billboards in the city to get introspective about existing in the pandemic age. 

It's All Right Now, a Toronto-wide scheme from The Bentway Conservancy, just launched on Monday, and it's turning digital billboards into canvasses for more than 20 Toronto-based artists answering the question: What words are you living by? 

its all right now

"Ultimately, the project invites Torontonians into a larger collective dialogue, perhaps even catharsis," says The Bentway. 

So far, text-based work from artists like Ani Castillo, Tessar Lo, Anne Michaels, Quentin VerCetty, and Daniel Rotsztain have graced the giant screens sitting along the Gardiner Expressway and Yonge-Dundas Square.

It's All Right Now will continue to unveil more signs until June 20.

If you can't make it to the site, you can also catch all the artwork being showcased on the side of a video truck, which will drive around Toronto's Waterfront and nearby routes this weekend and the next. Or you can just check them out online

The Bentway also says that they'll be doing "wild postings" of art around ciy streets, including on civic landmarks, and along the Gardiner and Waterfront from June 1 to June 21. 

its all right now

The entire project will end with an installation at The Bentway later this summer, though no exact date has been announced. 

If you'd like to submit something of your own, you have until June 30 to e-mail in some digital art or mail in hand-drawn art that may be showcased sometime next year as part of The Bentway's time capsule, which (hopefully) will be a post-pandemic affair. 

Lead photo by

The Bentway


Join the conversation Load comments

Latest in Arts

A street in Toronto was painted over with the words Black Lives Matter and it's beautiful

The AGO is reopening in Toronto and here's what to expect

Art galleries in Toronto are starting to reopen and here's what's different now

A house in Toronto with a bunch of bottles hanging out front has people curious

Creepy alien sculptures have just popped up outside a Toronto condo

There are now social distanced drag shows to support frontline workers in Toronto

Graffiti Alley in Toronto has been transformed into a tribute to Black Lives Matter

10 books by Black authors in Toronto you should read right now